About this role
Product Development Manager
Location: Johannesburg, South Africa
Industry: Healthcare / Medical Devices / Capital Equipment
A leading healthcare organisation is seeking an experienced Product & Business Development Manager to drive commercial growth, product strategy, and market development across specialised medical device portfolios.
This role is ideal for a commercially driven professional with strong healthcare industry knowledge, product management expertise, and the ability to support strategic growth within a highly specialised environment.
THE ROLE
You will be responsible for driving product strategy, market expansion, and commercial enablement across a portfolio of medical technology solutions.
Key responsibilities include:
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Product Management & Lifecycle Strategy
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Managing the full product lifecycle from introduction through to phase-out
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Driving product positioning, pricing strategies, and value propositions
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Supporting forecasting, demand planning, and portfolio optimisation
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Aligning local market requirements with broader product strategy initiatives
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Market Analysis & Business Development
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Conducting market research, segmentation, and competitor analysis
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Identifying new business opportunities and growth areas within the portfolio
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Monitoring market trends, pricing, and competitor positioning
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Developing business cases for new products and commercial opportunities
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Marketing Strategy & Commercial Enablement
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Developing and implementing marketing plans aligned to business objectives
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Driving product awareness campaigns, promotions, and educational initiatives
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Supporting congresses, workshops, and healthcare industry events
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Collaborating closely with sales teams to support commercial execution
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Sales Support & Product Training
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Providing product training, technical support, and sales enablement tools
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Supporting key customer engagements and strategic accounts
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Ensuring sales teams are equipped to position products effectively
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Assisting with customer presentations, demonstrations, and solution discussions
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Product Launches & Innovation
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Leading and coordinating new product launches and roll-outs
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Supporting market adoption of new technologies and solutions
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Collaborating with global and cross-functional teams on innovation initiatives
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Driving successful market entry and product uptake strategies
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Customer & Stakeholder Engagement
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Building relationships with healthcare professionals, institutions, and industry stakeholders
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Supporting clinical education and training initiatives
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Engaging with key opinion leaders and relevant industry societies
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Strengthening product positioning and market credibility through stakeholder engagement
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Operational & Compliance Responsibilities
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Supporting tender processes with product and market input
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Ensuring compliance with regulatory, quality, and company standards
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Maintaining accurate reporting, forecasting, and product data management
WHAT WE ARE LOOKING FOR
Key requirements:
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Degree in Medical Sciences, Biomedical Engineering, Marketing, Business, or related field
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Minimum 5–8 years' experience in:
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Medical devices
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Healthcare marketing
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Product management
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Strong experience in product lifecycle management and marketing strategy
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Experience supporting sales teams and commercial execution
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Strong understanding of healthcare systems and procurement environments
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Experience with market analysis, customer insights, and competitor intelligence
Advantageous:
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Postgraduate qualification in Business Management, Marketing, or MBA
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Clinical background
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Experience within:
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Endoscopy
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Infection prevention
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Capital equipment environments
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Valid driver's licence
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Willingness to travel nationally
WHO YOU ARE
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Commercially driven with strong strategic thinking ability
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A confident communicator and relationship builder
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Passionate about healthcare innovation and medical technologies
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Highly analytical with strong problem-solving capability
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Collaborative and customer-focused
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Able to operate effectively in a fast-paced, specialised environment
WHY THIS ROLE
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Opportunity to work with innovative healthcare technologies
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High-impact role driving market growth and product strategy
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Exposure to specialised medical device portfolios and industry leaders
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Strong blend of commercial, strategic, and customer-facing responsibilities
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Opportunity to contribute to healthcare advancement and innovation
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