Product Designer, Instagram

Product Designer, Instagram

New York, NY +1 location

Design

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Instagram is seeking a Product Designer for Home Brand Studio Team. The Home Brand Studio team defines and scales our brand from product to culture. We champion the through-line by creating brand-building moments in product, iconic product experiences and branded features.

Product Designer, Instagram Responsibilities

• Take broad, conceptual ideas and turn them into something useful and valuable for our 2 billion+ users and drive product strategy and innovation across a large organization
• Design innovative concepts through the craft of end-to-end flows which impact broad sets of users at scale while using the appropriate prototyping tools
• Drive design prioritization and execution, keeping up team's momentum to meet accelerated timelines
• Design new experiences or layouts that improve visual systems
• Play an active role in communicating strategic decisions around the future direction of products
• Give and solicit feedback from a broader product team in order to continually improve the quality of design deliverables through structured feedback and iteration
• Act as a key cross-functional lead accountable for the success of the initiative, leaning into workstream level operations and processes when needed
• Influence and drive alignment on product direction across multiple organizations and cross-functional partners
• Work collaboratively with others, think creatively, and take on complex challenges
• Take on mentorship and coaching opportunities

Minimum Qualifications

• 10+ years in product design. Has led design for large consumer products at scale, with tens or hundreds of millions of users
• Has designed for video consumption: discovery, playback, the viewer experience and engagement loops. Long-form or short-form video is strongly preferred
• Understands social mechanics such as sharing, comments, community, creator-audience relationships and network effects
• Aligns Product, Engineering, Data Science, Research and Content Partnerships around a shared vision without formal authority. Drives decisions at the director and VP level
• Experience leading and growing a team of designers, setting quality standards, and mentoring senior ICs

Preferred Qualifications

• Setting a vision. Can define a 1-3 year north star and sell it through prototypes, storytelling and narrative docs, especially when the project is still ambiguous or in 0→1 territory
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Monetization awareness. Can fit ads (mid-rolls, pre-rolls) or subscriptions into the experience without hurting it
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Competitive and industry insight. Deep familiarity with YouTube, TikTok, Netflix and streaming patterns, plus a point of view on where to differentiate rather than copy
• Designing for recommendation-driven products. Understands how ranking and personalization shape the experience. Can work with ML teams on signals, feedback loops and how viewers browse versus watch passively
• Designing across devices. Mobile, web, and ideally TV or the living room, where long form is often watched
• Motion and prototyping craft. Video is about time and motion, so high-fidelity motion prototyping is a real advantage
• Data and experimentation fluency. Comfortable with A/B tests and metrics like watch time, retention and session depth. Uses quantitative and qualitative research together, and can tell real long-term value from short-term engagement wins
• Creator and ecosystem thinking. The lead should design for both sides: viewers, and creators' tools, analytics and earnings
• Long-form-specific consumption patterns. Knows how long viewing sessions differ from short-form scrolling: committing to a video, resuming, chapters, previews and the move from a feed into full-screen viewing
• Integrity, wellbeing and accessibility. Content quality, controls that support healthy viewing, captions, and performance on low-bandwidth connections for global markets
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

United States of America: $201,000/year to $278,000/year + bonus + equity + benefits Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.

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