About this role
About the Role Zalando is seeking a Principal Product Designer to lead the Plus loyalty experience within the Loyalty Design Team in Berlin. You will oversee the overall Plus experience, own projects end-to-end from problem definition to execution, and mentor two designers, shaping customer-centric solutions that align with business strategy and drive delightful moments across the journey. What You'll Do
- Lead the Plus loyalty experience: oversight of problem definition, solution design and execution; mentor two designers in the team.
- Define the North Star vision and translate complex business goals and evolving customer behaviors into a high-level design direction for Zalando’s loyalty ecosystem.
- Collaborate with principal product managers, engineers, commercial stakeholders and other designers to grow our loyalty program into a delightful and attractive experience; contribute to design reviews and share best practices across the Product Design community.
- Be hands-on with advanced prototyping and design systems; shape the visual language and accessibility of the product while aligning with brand identity.
- Leverage A/B testing and product analytics to validate bold ideas and iterate based on data and user feedback.
- Act as a customer-focused role model, mentoring colleagues and elevating the craft of the wider design team. What We're Looking For
- Master of Product Craft: proven track record architecting visually rich, customer-facing digital products; own and evolve the visual language from concept to execution.
- Refined aesthetic lens: elite visual storytelling with strong hierarchy, typography, color and layout.
- Bridge Brand and Product: translate brand identity into a living design system that drives user goals and business outcomes.
- Systemic yet Creative: hands-on with advanced prototyping and design systems; know when to break the rules to craft micro-moments.
- Influential communicator: thrives in collaborative ecosystems, aligning engineers, product managers and stakeholders around a shared vision.
- Driven by experimentation: growth mindset; validate ideas through rapid prototyping, user data, and continuous experimentation.
- Design for everyone: accessibility and inclusive design.
- Elevate the room: natural mentor, raising the team’s craft through feedback and knowledge sharing.
- Experience with A/B testing and product analytics.