Principal Payment Product Marketing & Readiness Manager

Principal Payment Product Marketing & Readiness Manager

The Principal Payment Product Marketing & Readiness Manager is responsible for crafting compelling narratives, Go-to-Market (GTM) launches, and high-impact content that drive adoption for consumer and commercial issuing solutions. This individual brings a strong marketing and storytelling background to translate complex products into engaging campaigns, clear positioning, and digestible enablement materials. Working across multidisciplinary teams, you will act as a creative engine—helping both internal teams and external audiences (issuers, merchants, digital enablers) understand the value, vision, and practical application of our payment solutions in a fast-paced global environment.

Key Responsibilities

• Product Storytelling & Positioning: Translate complex features into clear, benefit-driven product narratives and positioning frameworks that resonate across different audience segments.
• Multi-Channel Content Creation: Design and deliver a wide range of creative content—including marketing collateral, digital assets, product pitch decks, case studies, launch kits, and educational guides for both internal and external stakeholders.
• Product Education & Enablement Support: Collaboratively support Product Knowledge Managers—who own product training and enablement—by providing the core messaging, narrative frameworks, and campaign content needed for them to build engaging training materials and client-facing toolkits.
• Market Insights & Messaging: Stay attuned to market developments, emerging themes, and customer feedback to continually refine product messaging, positioning, and promotional strategies.
• Launch Execution: Lead the promotional, narrative, and content launch readiness for new products, feature releases, and technical enhancements.

Basic Qualifications:

• High School Diploma, GED, or equivalent certification
• At least 5 years of experience in product marketing, content strategy, brand marketing, copywriting, marketing communications or creative campaign execution

Preferred Qualifications:

• Bachelor's Degree in Marketing, Communications, Journalism or Business

• 6+ years of hands-on experience in B2B product marketing, brand storytelling, content creation, or digital marketing

• Demonstrated track record of conceptualizing and executing end-to-end product launches or marketing campaigns

• Experience in the payments, fintech, or financial services industry

• Strong portfolio showcasing compelling writing, content development, pitch decks, and audience-focused campaign materials

• Ability to distill intricate concepts into simple, high-impact storytelling

• Experience working alongside product or technical teams to translate technical specs into consumer-facing value propositions

• This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

• This role is expected to accept applications for a minimum of 5 business days.

• Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

• Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

• Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).