About this role
Job title: Principal Marketo Consultant (Adobe Practice)
About the Role We are seeking an experienced Adobe Marketo Consultant to lead the design, implementation, and optimization of marketing automation solutions using Adobe Marketo Engage. The successful candidate will manage complex marketing projects, ensure seamless integrations, and drive digital marketing initiatives that support business growth.
What You'll Do
- Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage.
- Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations.
- Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability.
- Architect and implement Marketo integrations with other enterprise systems such as CRM, analytics, and content management platforms.
- Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth.
- Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity.
- Analyze marketing data to generate insights that inform decision-making and enhance campaign performance.
- Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation.
- Create custom, use-case based Marketo system training and enablement programs.
- Mentor junior team members, fostering knowledge-sharing and professional development.
- Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies.
What We're Looking For
- 10+ years of marketing automation experience, focusing on Adobe Marketo Engage.
- Strong expertise in Campaign Classic, Campaign Ops, and data governance best practices.
- Proven track record in managing and optimizing large-scale Marketo implementations, including complex integrations and global instance consolidations.
- Experience in lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices.
- Expertise with Marketo Measure (Bizible), including general configuration & setup, custom CRM/Marketo integration, channel and stage mapping, touchpoint creation, attribution modeling, processing times and queues, and general best practices.