Principal Marketing Manager, Display & Video

Intuit - Principal Marketing Manager, Display & Video

Category Marketing

Location

Mountain View, California; San Diego, California; San Francisco, California

Job ID 23208

Company Overview

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Intuit’s Global Business Solutions Group (GBSG) paid media team is looking for a Principal Marketing Manager, Display & Video. You’ll develop digital video and display strategy, test aggressively and scale initiatives to drive brand and acquisition marketing objectives. You'll combine deep platform craft with a forward view of where programmatic is heading: automation evolution, agentic-buying, growing signal constraints, supply path optimization, and CTV expansion. This role is for someone who wants to stay close to the buying while shaping how we adopt what's next.

Beyond campaign management, this role requires exceptionally strong collaboration skills. You’ll work closely with agency and channel peers to maximize overall media performance while cross-functionally partnering across the larger organization with an emphasis on teamwork, education and storytelling.

Responsibilities

• Campaign ownership: including strategy, pacing, bid and budget management, and daily optimization across programmatic display, online video, and connected TV (CTV).

• Drive performance and efficiency through continuous optimization including campaign structure, audience strategy, bidding, creative rotation and supply-path decisions.

• Adopt and drive AI-assisted and agentic buying by utilizing AI and emerging agentic tools to plan, activate, optimize, and report while applying judgment to set clear goals, QA guardrails, and spend controls.

• Scale CTV and streaming buying across the major streaming ad platforms using curation and programmatic guaranteed deals for premium inventory, manage cross-screen reach and frequency, and navigate CTV's distinct measurement realities.

• Manage supply quality and cost through supply-path optimization (SPO), curated marketplaces, and PMP/programmatic guaranteed deals and applying pre-bid filtering to avoid made-for-advertising (MFA) inventory and protect brand suitability.

• Work closely with internal data science team to measure what matters, looking beyond last-click and platform-reported numbers focusing on incrementality tests, geo experiments, media mix modeling (MMM) inputs, and attention metrics.

• Partner closely with peers across paid social, search, brand, web, lifecycle, and analytics to coordinate audiences, creative, and full-funnel strategy. This role succeeds through influence and teamwork.

• Report re