About this role
About the Role Chamberlain Group is seeking a Principal, Go-To-Market, Video to set and execute channel strategy and go-to-market plans for the Video portfolio. This role leads cross-functional GTM initiatives to drive unit and revenue growth with partners and platforms globally.
What You'll Do
- Set and execute the channel strategy, marketing to, through and with partners and platforms, to deliver unit and revenue growth for the assigned business.
- Oversee development of value propositions and selling stories for new products that clearly articulates the business value to our partners.
- Lead the deployment of strategic initiatives, including creating briefs and driving execution across teams.
- Determine optimal audience segmentation that aligns with business priorities and forms the foundation for effective execution.
- Own cross-functional go-to-market (GTM) planning for new and existing products, ensuring alignment across teams to optimize revenue and margin performance.
- Diagnose channel performance, surface risks and opportunities early, and bring clear recommendations to leadership to accelerate growth.
- Codify channel growth strategies and launch plans so cross-functional teams plan against a single source of truth.
- Analyze competitor