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Principal Experience Designer

Autodesk
Tel Aviv, ISR Posted Aug 28, 2026
On-site

About this role

Principal

Experience

  • Designer

  • Autodesk is seeking a Principal Product Designer to define the experience direction for a strategic area within Autodesk Forma, our SaaS platform for construction management.

  • In this role, you will develop a deep understanding of the construction domain and use it to shape product strategy, influence roadmap decisions, and create a clear experience vision that extends beyond a single feature or team. You will connect customer journeys across product areas, identify opportunities for greater consistency and value, and help teams navigate complex customer, business, and technical trade-offs.

  • You will partner with senior leaders across Product Management, Engineering, Research, and Design to build alignment and guide high-impact decisions. You will also contribute to strategic planning, establish experience principles and reusable frameworks, and raise the quality of thinking and execution across a globally distributed design organization.

  • Strong hands-on design craft remains essential. You will use customer journeys, prototypes, interaction models, and detailed product solutions to explore possibilities, make strategy tangible, and set a high standard for quality.

  • This is a highly visible individual-contributor role for a design leader who can operate independently, influence across organizational boundaries, and help shape the future of our Forma Construction tools.

Responsibilities

  • Define the experience strategy and long-term design direction for a strategic product area, connecting it to broader customer journeys and the Autodesk Forma platform.
  • Develop deep domain expertise and translate customer, product, business, and technology insights into clear priorities, experience principles, and strategic recommendations.
  • Partner with senior Product and Engineering leaders to shape product strategy, influence roadmap decisions, and guide complex prioritization and investment trade-offs.
  • Identify and lead opportunities that span multiple products, workflows, or teams, building alignment around a cohesive end-to-end customer experience.
  • Create and evolve experience frameworks, workflow models, interaction patterns, and design-system approaches that can scale beyond a single product team.
  • Shape the direction of AI-powered experiences, ensuring emerging capabilities deliver meaningful customer value and are understandable, responsible, and trustworthy.
  • Lead ambiguous, high-impact initiatives with a high degree of autonomy, balancing long-term strategic outcomes with multiple concurrent priorities.
  • Use exceptional hands-on design and prototyping skills to explore strategic opportunities, communicate direction, and establish a high standard for product quality.
  • Lead design reviews, planning conversations, and cross-functional forums that strengthen decisions, resolve ambiguity, and create alignment among diverse stakeholders.
  • Extend the impact of Design through mentoring, thoughtful critique, and collaboration with designers across global teams.

Basic Qualifications:

  • 8+ years of professional product design experience, including work on complex SaaS, enterprise, or platform products.
  • A portfolio demonstrating strong strategic thinking, systems thinking, exceptional design craft, and impact across complex product experiences.
  • Proven experience defining experience vision and product direction—not only delivering against an established roadmap.
  • Demonstrated ability to influence product strategy and senior stakeholder decisions without formal authority.
  • Experience connecting workflows, customer journeys, or systems across multiple products or teams.
  • Experience creating scalable experience frameworks, interaction patterns, or design-system solutions.

Preferred Qualifications:

  • Experience designing products for construction, AECO, or another complex and domain-rich industry.
  • Experience contributing to quarterly planning, portfolio prioritization, or other strategic product-planning processes.
  • Experience mentoring experienced designers and raising design quality across multiple teams.
  • Experience establishing new ways of working, decision-making frameworks, or design practices adopted across an organization.

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