About this role
JOB TITLE: PRESS EXECUTIVE
REPORTS TO: PRESS AND MEDIA MANAGER
LOCATION: DUBAI
SCOPE OF JOB: Provide support to the Press Department and help with the planning and implementing of all press activities in the Middle East Region
RESPONSIBILITIES
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PRESS
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Monitor, update the press database and identify key opinion leaders
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Successfully identify key relations relevant to Hermes to be targeted for the relevant categories of products
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Building relationships with key press and influence KOL
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Delivering against specific KPIs (e.g. AVE) Press Trips:
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Smoothly organize end-to-end press trips within allocated budget (incl. agenda, travel details, welcome packs if applicable…)
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Timely generate post-trip report documenting key facts and figures, as soon as all coverage is available Interview Coordination:
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Coordinate and ensure smooth execution of interviews according to plans
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Push for timely publication of interview in line with targeted schedule
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Press Material Creation & Distribution
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Share press materials in a timely manner according to communication calendar and to the correct distribution list
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Efficiently develop press releases and coordinate press official photo shoots (e.g., identify photographer, align with budget…)
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Press Events & Coverage Reporting
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Assist on local and global event planning
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Coordinate successfully the invitation process and ensure smooth distribution (incl. creation of guestlist) briefing of relevant stakeholders
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Prepare press/social coverage reports (events + seedings + clippings)
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Manage Press budget related to the event in question
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MEASURES OF SUCCESS
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Ensure successful events delivery
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Successfully support the Press Manager in day-to-day tasks
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Engage and track social media content
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Positive internal and external stakeholder feedback
EXPERIENCE
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Bachelor’s degree or equivalent.
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Press Executive and/or Press Intern, ideally within a globally recognized brand.
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Fully digital and social media savvy yet also passionate about excellent print.
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Highly organized and able to manage time effectively and adapt quickly to changing priorities.
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Experience of internal and external stakeholder management.
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Able to work independently and as part of a team.
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Language skills, fluent in English.
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About Hermès
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A creator, artisan and seller of high-quality objects since 1837, Hermès is an independent, family-owned French house that employs nearly 25,185 people worldwide. Driven by its permanent entrepreneurial spirit and consistently high standards, Hermès cultivates the freedom and autonomy of each individual through responsible management. The company perpetuates the transmission of exceptional know-how through strong territorial anchoring that respects people and resources. Sixteen artisanal métiers feed the creativity of the house, whose collections are presented in over 300 stores around the world.