PPC Specialist

PPC Specialist

Remote

Salary USD 2,000 - 2,200 monthly

Employment Type Contract

Work Arrangement Remote

Sector Sales & Marketing

Experience Level Junior (1-3 years)

Application Deadline October 31, 2026

About the Company

Scale Army Careers is a dynamic B2B performance marketing consultancy dedicated to accelerating client growth through sophisticated, data-driven paid media strategies. They specialize in managing and optimizing campaigns across key platforms including LinkedIn Ads, Google Ads, and Meta Ads. Their core mission is to help businesses generate qualified meetings, build robust sales pipelines, and achieve measurable revenue growth.

The company fosters a collaborative and data-driven team environment, emphasizing continuous improvement and client success. They are committed to providing their clients with exceptional service and tangible results, positioning themselves as trusted partners in the competitive B2B marketing landscape.

Job Description

Join a forward-thinking B2B performance marketing consultancy that is dedicated to driving significant client growth. This role offers the opportunity to manage and optimize paid media campaigns across leading platforms like LinkedIn, Google, and Meta, directly contributing to client pipeline and revenue generation.

You will work closely with clients, leveraging data to refine campaign strategies and enhance performance. As you grow in this position, you will develop into a trusted account owner within a collaborative and data-driven team environment. This is an excellent opportunity for a motivated professional to make a tangible impact on business outcomes.

Required Skills

• Paid Media
• PPC
• Performance Marketing
• B2B Marketing
• LinkedIn Ads
• Google Ads
• Meta Ads
• Campaign Optimization
• Budget Management
• Performance Analysis
• HubSpot
• Salesforce
• Reporting Dashboards
• Ad Copywriting
• Project Management
• Analytical Skills
• Communication Skills
• Attention to Detail
• Bing Ads
• Slack
• Asana
• Google Sheets
• Claude

Key Responsibilities

• Manage and optimize paid media campaigns across LinkedIn Ads, Google Ads, and Meta Ads.
• Monitor campaign pacing, budgets, bids, performance, and delivery.
• Launch new campaigns based on client strategy and business objectives.
• Analyze campaign performance and implement optimization strategies.
• Pause, optimize, or scale campaigns based on performance data.
• Support paid media efforts across Bing Ads when needed.
• Update client reporting dashboards on a weekly basis.
• Review campaign performance across top-of-funnel and bottom-of-funnel metrics.
• Analyze paid media performance against qualified meetings, pipeline, and revenue.
• Pull reporting from HubSpot and Salesforce.
• Identify reporting inconsistencies and investigate data discrepancies.
• Translate campaign performance into actionable recommendations and next steps.
• Participate in weekly client meetings and performance discussions.
• Prepare meeting agendas, insights, and recommended action items.
• Track and complete follow-up tasks from client meetings.
• Communicate professionally with clients through Slack, meetings, and project management tools.
• Proactively recommend campaign improvements and optimization opportunities.
• Gradually assume greater ownership of client accounts over time.
• Write and refine ad copy for paid media campaigns.
• Develop creative briefs for designers.
• Review creative assets and provide constructive feedback.
• Coordinate campaign assets and ensure launches remain on schedule.
• Collaborate with design teams on static images, GIFs, videos, and other creative assets.
• Manage assigned projects and deadlines through Asana.
• Participate in internal meetings with updates, priorities, and recommendations.
• Stay organized across multiple campaigns, clients, and priorities.
• Utilize SOPs, dashboards, documentation, and AI tools to improve execution and efficiency.

Qualifications

• 2–3 years of hands-on experience in paid media, PPC, or performance marketing.
• Experience managing B2B paid media campaigns.
• Experience managing LinkedIn Ads, Google Ads, and Meta Ads campaigns.
• Experience managing significant paid media budgets.
• Experience optimizing campaigns through bidding, pacing, budgeting, and performance analysis.
• Experience using HubSpot and/or Salesforce reporting.
• Experience connecting paid media performance to meetings, pipeline, and revenue.
• Experience collaborating with creative and design teams.
• Experience working in a client-facing agency or consultancy environment.
• Experience with Bing Ads is preferred.
• Strong understanding of paid media strategy, campaign optimization, bidding, pacing, and budget management.
• Strong analytical and reporting skills.
• Excellent ad copywriting abilities.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple client accounts simultaneously.
• Strong attention to detail.
• Ability to proactively identify optimization opportunities and provide recommendations.
• Experience with LinkedIn Ads.
• Experience with Google Ads.
• Experience with Meta Ads.
• Experience with HubSpot.
• Experience with Salesforce.
• Experience with Slack.
• Experience with Asana.
• Experience with Google Sheets.
• Experience with Reporting Dashboards.
• Experience with Claude or similar AI tools is preferred.