PPC Specialist

PPC Specialist

Location

Remote

Salary

USD 85,000 - 106,250 annual

Employment Type

Full-time

Work Arrangement

Remote

Sector

Sales & Marketing

Experience Level

Mid-level (3-5 years)

Application Deadline

October 10, 2026

About the Company

Puffy is a rapidly growing e-commerce brand that has been AI-first since December 2023, integrating advanced artificial intelligence into its daily operations and campaign workflows. The company is dedicated to providing ambitious individuals with opportunities for accelerated career growth, aiming for two years of advancement in what typically takes five elsewhere. Puffy fosters a collaborative environment, bringing together top global talent from leading organizations like Revolut, EY-Parthenon, and Apple.

The company emphasizes a performance-driven culture, rewarding top contributors through initiatives like the 'Leaders Club,' which offers access to premium lifestyle benefits across the UAE. Puffy is committed to investing in its employees through professional development funds, mentorship, and merit-based progression. They offer a fast, transparent, and skills-first hiring process, prioritizing practical skills and potential over traditional CV screening. Puffy's mission is to create a workplace where ambitious people can grow and achieve meaningful impact, driven by innovation and a relentless pursuit of excellence.

Job Description

Puffy is seeking a highly skilled and results-oriented PPC Specialist to join our dynamic, AI-first team. This is a remote position where you will play a crucial role in building, managing, and optimizing paid advertising campaigns for our rapidly growing $1 Billion+ e-commerce brand.

You will be responsible for the day-to-day execution of Google Ads campaigns, including brand and non-brand Search, Performance Max, and Shopping. You will also manage Meta Ads campaigns, ensuring seamless integration with our overall marketing strategy. This hands-on role offers the opportunity to work with cutting-edge AI tools for research and optimization, contributing directly to significant business growth and revenue.

We offer a fast-paced environment with exceptional colleagues and a commitment to your career advancement. Experience career progression that typically takes 4-5 years elsewhere in just 1-2 years here for high performers. You will collaborate with a talented team, including analytics and marketing partners, to drive campaign success and achieve ambitious targets.

Benefits and responsibilities in this role include working with a talented team to drive campaign success and achieve ambitious targets.

Required Skills

• Google Ads, Meta Ads, PPC, SEM, Campaign Management, Keyword Research, Budget Pacing, Performance Max, Shopping Campaigns, Search Campaigns, AI Tools, CRO, A/B Testing, Google Analytics, Excel, Google Sheets

Key Responsibilities

• Build, launch, and refine Google Ads campaigns across brand and non-brand Search, Performance Max, and Shopping.
• Conduct daily optimization activities, including keyword research, search term analysis, and negative keyword maintenance.
• Monitor campaign spend, budget pacing, and performance against agreed targets, recommending bidding adjustments and scaling actions.
• Build, update, and monitor Meta campaigns, including campaign setup and ad/asset updates.
• Analyze account data to identify inefficiencies, structural weaknesses, and growth opportunities.
• Maintain effective product segmentation and monitor product feed quality for Shopping campaigns.
• Develop and test search ad copy, coordinate assets with Copy and Design teams, and collaborate on landing page improvements.
• Prepare regular reports on Google and Meta performance, actions taken, and recommended next steps.
• Utilize AI tools to support research, analysis, and execution, validating outputs and documenting repeatable workflows.
• Troubleshoot tracking or reporting discrepancies with the Analytics team.

Qualifications

• Minimum of 3 years of hands-on experience building, managing, and optimizing Google Ads campaigns.

• Minimum of 2 years of hands-on experience building, managing, and optimizing Meta Ads campaigns.

• Practical experience building and optimizing Search and Performance Max campaigns.

• Demonstrated experience designing and building Google Ads campaign structures from scratch.

• Experience executing and managing campaigns with a monthly spend of USD $500,000 or more.

• Strong working knowledge of keyword research, search-term analysis, negative keywords, audience signals, bidding strategies, and budget pacing.

• Strong analytical skills, including experience using Google Ads, Google Analytics, and Excel or Google Sheets.

• Understanding of CRO and A/B testing principles.

• Practical experience using AI tools for research, analysis, or campaign execution.

• Strong attention to detail, organization, and communication skills.

• Ability to manage daily campaign workflow, seek approvals, and collaborate effectively in a remote team.

• Benefits & Perks

• Up to USD $106,250 total annual cash compensation

• Base salary up to USD $85,000

• Monthly performance bonus of up to 25%

• Comprehensive benefits package

• Premium health insurance

• Learning budget for courses and certifications

• Career progression opportunities

• Quarterly feedback

• Team life insurance coverage

• Optional relocation and visa sponsorship support to Dubai

• Access to Leaders Club benefits (premium resorts, wellness clubs, gyms, beach facilities)

• Professional development fund

• Mentorship and exclusive networking events

• Leadership retreats

• Laptop and equipment provided

• Generous annual leave entitlement (vacation, sick leave, parental, maternity, study leave), in addition to public holidays

• Up to 50% product discount, free mattress after one year of service