PPC & Paid Media Specialist

Position: | PPC & Paid Media Specialist

Location: Pune (On-site/Hybrid)

Experience: 4–8 Years

Shift: 3:00 PM – 12:00 AM IST

Employment Type: Full-Time

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Skills set: PPC | Google Ads | Meta Ads | LinkedIn Ads | B2B Lead Generation | Campaign Management | Performance Marketing | GA4 | Google Tag Manager | Looker Studio | Conversion Tracking | Budget Optimization | A/B Testing | ROAS | CPL | Remarketing

About the Role

We are looking for an experienced PPC & Paid Media Specialist with a strong digital marketing agency background and expertise in managing B2B paid media campaigns across international markets.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, and LinkedIn.

• Manage monthly advertising budgets of $50,000+ across multiple client accounts.

• Drive lead generation, MQL conversions, ROAS, CPL, and pipeline growth.

• Manage keyword research, audience targeting, remarketing, and A/B testing.

• Set up conversion tracking using GA4, Google Tag Manager, LinkedIn Insight Tag, and Meta Pixel.

• Create performance dashboards and reports using GA4 and Looker Studio.

• Work closely with SEO and content teams to improve campaign performance.

Required Skills

• Strong hands-on experience with Google Ads (Search, Display, Video, Performance Max).

• Expertise in Meta Ads Manager and LinkedIn Campaign Manager.

• Good knowledge of GA4, Google Tag Manager, and Looker Studio.

• Experience managing large-scale B2B paid media campaigns.

• Strong understanding of lead generation, conversion tracking, and campaign optimization.

• Excellent communication and analytical skills.

Preferred:

• Digital marketing agency experience.

• Experience handling US, UAE, and EMEA markets.

• Google Ads certifications.

• Exposure to SA360, DV360, and PPC automation tools.