Performance Marketing Specialist

About the Role D2L is seeking a Performance Marketing Specialist to support the in-house performance marketing team across North America, EMEA, APAC & LATAM. This is a hands-on role where you will execute and optimize campaigns daily, and contribute to ABM and SEO efforts, collaborating with channel strategists and cross-functional teams to drive performance. What You'll Do

• Support in the creation and management of new LinkedIn Ad campaigns for the B2B market (with support and guidance from the Paid Social Manager)
• Support in the execution & optimization of Paid Search (Google Ads) campaigns for the North American & International markets (with support and guidance from the Paid Media Manager)
• Support in the execution of ABM marketing display campaigns
• Creation of landing pages for performance marketing campaigns (with support & training from web experience team)
• Partner with creative team & external freelancers to develop assets for performance marketing campaigns
• Support in the management of external agency and/or channel partners
• Report success metrics and provide insights & recommendations on paid search & paid social performance
• Assist with project and resource planning where required
• Work with web, SEO & content team to feedback keyword insights & findings What We're Looking For
• Knowledge of Digital Marketing tactics & channels
• Knowledge of Paid Search and/or Paid Social channels (Google Ads & LinkedIn Ads)
• Experience working in SaaS and/or B2B verticals is preferred
• Experience with tracking technologies including Google Tag Manager & Google Analytics is preferred but not required
• Ability to create positive external relationships and internal cross-functional stakeholders
• Strong organization and project management skills
• Proven team player who is both flexible and adaptable
• Ability to handle multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment with rapidly changing priorities
• Strong analytical and research skills
• Attention to detail Nice to Have
• Experience working in SaaS and/or B2B verticals is preferred
• Experience with tracking technologies including Google Tag Manager & Google Analytics is preferred but not required Compensation & Benefits
• Base Salary Range: 60,000—72,000 CAD per year
• Wellness Subsidy, Equity Grants, Variable Incentive, and more
• Tuition reimbursement of up to $4,000 CAD for continuing education through SkillsWave Program
• 2 Paid Days off for SkillsWave-related activities like exams or final assignments
• Employee wellbeing (mental health services, EFAP, financial planning, etc.)
• Retirement planning
• 2 Paid Volunteer Days
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Referral Program
• Wellness Reimbursement
• Employee Recognition
• Social Events
• Dog Friendly Offices
• Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices

Industry: Software