Performance Marketing Manager

Performance Marketing Manager

About the role

We’re looking for a hands-on Performance Marketing Manager who can own and scale paid acquisition across digital channels. This is not a general digital marketing role.

We’re looking for someone with strong experience in performance marketing, paid media, D2C/e-commerce growth, campaign optimization, and data-driven decision-making. You will be responsible for driving customer acquisition, revenue growth, ROAS, and overall marketing efficiency across the brand portfolio.

Key Responsibilities

• Develop and execute end-to-end performance marketing strategies across Meta, Google, Amazon, and other relevant digital advertising platforms.

• Own and manage significant monthly advertising budgets, ensuring efficient allocation across channels and campaigns.

• Plan, launch, monitor, and optimize campaigns across the entire customer funnel — prospecting, consideration, conversion, retargeting, and retention.

• Continuously optimize key performance metrics including ROAS, CAC, CPA, CTR, CPC, CPM, CVR, revenue, and LTV.

• Develop audience segmentation and targeting strategies across new customer acquisition, retargeting, lookalike audiences, and high-value customer cohorts.

• Conduct A/B testing across creatives, audiences, ad formats, offers, landing pages, and campaign structures to identify growth opportunities.

• Identify opportunities to scale profitable campaigns while maintaining target CAC, ROAS, and contribution margins.

• Work closely with creative, content, design, and e-commerce teams to develop high converting ad creatives, messaging, landing pages, and promotional campaigns.

• Analyze customer and campaign data to identify trends, performance gaps, and opportunities for improving acquisition and conversion.

• Track and evaluate the performance of different channels and campaigns through attribution and analytics platforms.

• Develop regular performance reports and dashboards with clear insights, recommendations, and action plans for leadership.

• Collaborate with founders and cross-functional teams to align performance marketing strategy with overall business and revenue objectives.

• Stay updated with changes in advertising platforms, attribution, tracking, consumer behavior, and emerging performance marketing trends.

• What We’re Looking For

• 3–5+ years of hands-on experience in Performance Marketing, preferably with D2C, ecommerce, consumer, beauty, FMCG, or lifestyle brands.

• Strong hands-on experience managing paid advertising campaigns across Meta and Google. Experience with Amazon Ads and other performance channels is an advantage.

• Proven experience managing significant advertising budgets and scaling campaigns profitably.

• Strong understanding of performance marketing metrics including ROAS, CAC, CPA, LTV, CTR, CPC, CPM, CVR, attribution, and conversion optimization.

• Demonstrated ability to build and execute full-funnel customer acquisition strategies.

• Strong analytical and numerical skills with the ability to convert campaign data into actionable business decisions.

• Experience with campaign experimentation, A/B testing, audience segmentation, and creative optimization.

• Strong understanding of D2C/e-commerce customer journeys and conversion funnels.

• Ability to work independently, take ownership of budgets and performance, and operate in a fast-paced environment.

• Strong communication and stakeholder management skills, with the ability to present performance insights to founders and business teams.

• Preferred

• Experience in Beauty, Cosmetics, Skincare, Personal Care, FMCG, Lifestyle, or other consumer brands.

• Experience with GA4, Meta Events Manager, Google Ads, Amazon Advertising Console, Shopify Analytics, and performance reporting/dashboard tools.

• Experience working with large-scale D2C advertising budgets.

• Understanding of attribution models, tracking, pixels/events, conversion APIs, and marketing analytics.

• Experience working in a fast-growing D2C or e-commerce environment.

• Must-have skills

• Google Ads

• Meta Ads

• Good-to-have skills

• ROAS