Performance Marketing Manager

Job title: Performance Marketing Manager

About the Role You'll own paid acquisition at Vercel across Google, Meta, LinkedIn, YouTube, and emerging channels, with one goal driving the work: scalable, profitable customer acquisition for self-serve and enterprise motions. This role is built for an analytical, AI-native growth marketer who cares about results, testing velocity, and scale. You'll bring operational rigor to launches and scale campaigns, own the systems that make us faster, and turn our acquisition engine into a compounding growth loop. The work sits between strategy and execution, in close partnership with Product Marketing, Lifecycle, Creative, Data, and Marketing Operations.

What You'll Do

• Paid acquisition end to end across Google Search, YouTube, Meta, LinkedIn, and emerging channels, driving signups, activations, and pipeline
• Multi-million-dollar annual paid media spend, beating ROAS and CAC targets and lowering CAC over time
• AI-driven operating leverage, building agents, automations, and AI-assisted workflows that compress campaign turnaround and scale creative production
• Creative and audience testing, systematically finding (and sometimes designing) winning creative and audience segments, using AI to generate and iterate variants at high velocity
• Measurement and attribution, building funnel reports and cohort analyses with Analytics, and owning event-based tracking, pixels, and conversion APIs so data stays clean
• Performance reporting, surfacing actionable insights and clear recommendations to leadership on a regular cadence
• Cross-functional alignment with Product Marketing, Demand Generation, Lifecycle, Creative, and Marketing Operations on targeting, messaging, and down-funnel conversion

What We're Looking For

• 5+ years running and scaling paid performance campaigns at high-growth B2B SaaS, developer tools, or consumer tech
• Demonstrated AI-native habits, where you build agents, automations, or workflows that changed how you operate
• Hands-on expertise with Meta Ads, Google Search and YouTube, LinkedIn Ads, with TikTok Ads or programmatic as a bonus
• Track record managing $1M-$5M+ in annual budgets and beating ROAS and CAC goals
• Fluency in data and analytics and storytelling with campaign data and testing
• Strong copywriting instincts and taste in performance creative, and ability to scale taste with AI
• Clear written and verbal communication that lands with technical developers and enterprise buyers
• A bias for action – you ship things

Nice to Have

• TikTok Ads or programmatic experience as a bonus

Compensation & Benefits

• Base SF pay range: $150,000 - $188,000 per year
• Benefits: Equity, Inclusive Healthcare Package, Learn and Grow mentorship and events, Flexible Time Off, WFH gear budget
• The company provides you gear and a WFH budget; total compensation may include benefits, equity-based compensation, and eligibility for a bonus or variable pay program depending on the role