About this role
Job title: Performance Marketing Manager
About the Role The Performance Marketing Manager will own Factorial's paid acquisition engine, managing a seven-figure annual budget with the autonomy to decide how we scale. You’ll operate at the intersection of Marketing, Sales, and Revenue to optimize conversion paths and drive predictable deals and MRR growth. If you’re a data-obsessed marketer who thinks in terms of business impact rather than just clicks, this is your challenge.
What You'll Do
- Own the end-to-end management of Google Ads, LinkedIn, Meta, and other platforms. Optimize a 7-figure annual budget, prioritizing the lowest Cost per Deal and highest MRR impact.
- Sync regularly with Sales Development to refine lead quality and improve full-funnel conversion rates.
- Lead a relentless test-and-learn roadmap for bidding strategies, audience targeting, and ad formats.
- Partner with CRO and Content teams to optimize landing pages and creative assets for higher conversion.
- Use data to report on how marketing spend translates into closed-won deals and recurring revenue.
- Identify and test new platforms and growth opportunities specific to the B2B landscape.
- Manage our performance tech stack to ensure clean attribution and data-driven decisions.
What We're Looking For
- 5+ years of experience in performance marketing (strongly valued: experience in SaaS, B2B, and lead-generation environments).
- Advanced technical mastery of Google Ads, LinkedIn Ads, Meta Ads, and GA4.
- Proven track record managing 7-figure annual budgets with a focus on revenue efficiency.
- Analytical mindset with the ability to turn raw data into actionable growth plans.
- Hands-on experience with ad copywriting and a strong eye for creative performance.
- Self-driven team player comfortable collaborating across international teams and time zones.
- Bilingual fluency in English.
About us At Factorial, we’re building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people. With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe’s fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona. We believe in bold goals, radical ownership, and inclusive collaboration. If you're excited to shape the future of business management.