About this role
Job title: Performance Marketing Manager
The role
As Performance Marketing Manager, you will own DX's paid acquisition channels and website conversion engine. You'll develop and execute paid media strategy to hit aggressive lead generation and revenue targets, while also owning on-site conversion rate optimization, because in this role, driving traffic and converting it are equally your job.
This is a hands-on ownership role: you are the full owner-operator of DX's paid Google and social program, from strategy through daily execution. You'll be building and testing campaigns, rebuilding landing pages, running experiments, and reporting on performance with a clear point of view on what to do next. You'll work closely with the Managing Editor and PMM team on messaging alignment, and with the ABM team on account-level coordination.
What you'll do
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Why this role matters
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Every dollar DX spends on paid media and every landing page we ship has a direct, measurable line to revenue. This role doesn't hand off after the click: you own the full visitor-to-lead journey. You'll have real authority over budget allocation and your recommendations get implemented.
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Priorities
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Budget & spend management
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Manage a $600,000+ monthly ad budget across Google Ads and LinkedIn Ads, with full accountability for spend efficiency and return
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Continuously review performance and reallocate spend based on results
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Build dashboards and provide regular performance reports tracking spend, CPL, cost-per-opp, and pipeline contribution, with clear recommendations on where to increase, decrease, or reallocate
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Run scenario model