About this role
About the Role This is a paid acquisition-focused role on the Growth team, based in San Francisco, reporting directly to the Head of Growth and working closely with founders to scale HappyRobot's demand generation engine. You'll be hands-on with our paid channels, owning strategy, execution, and performance across the funnel — from awareness to pipeline. This is our first dedicated performance marketing hire. You'll start as an individual contributor, building and proving out channels from scratch, with a clear path to building and managing a team as spend and channels scale. What You'll Do
- Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to reaching enterprise and operations buyers
- Own campaign planning, budget allocation, optimization, and reporting end-to-end
- Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS
- Partner with design and content to build high-converting ad creative and landing pages
- Set up and maintain tracking, attribution, and performance dashboards so the whole company can see what's working
- Collaborate with Sales and RevOps to ensure paid pipeline What We're Looking For
- 4+ years managing paid acquisition for B2B/enterprise SaaS
- hands-on with Google, LinkedIn, Meta
- strong analytics, attribution, tracking, experimentation
- ad copy and creative collaboration skills Compensation & Benefits
- Salary range: $120k-$180k per year