Performance Marketing Executive - Content (Tamil)

Description

• In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.

• This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission: to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved. We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)

• Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)

• Agri Consulting – farmer-first advisory in local languages (AgriLokal)

• Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)

• Social & Community – Place to find & post social updates (Lokal app)

• Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)

• Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)

• Advisory Services – early bets in legal help, financial guidance, career counselling, and more

• Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for. This is the story new teammates walk into: a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centere — access changes lives.

• We ship fast. We learn fast. We build for Bharat.

• We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital

About the role

• We are looking for a hands-on Performance Marketing professional to manage end-to-end digital marketing—from running ads and creating content ideas to tracking and optimizing performance.

• This is a high-ownership role where you will be responsible for results, not just execution. Training and guidance will be provided.

• Key Responsibilities :

• For each app you work on, you'll study the audience, the market, and the competition - then write ads that get people to download and make that first purchase.

• You decide the angle, the hook, the format, and the script - and you write it yourself.

• You'll brief designers and video editors on your concepts and follow through until the output matches your intent.

• You'll ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one polished ad a week.

• You run your own A/B tests, read the results, and decide what to try next.

• You track what's working in each market and make sure the creative feels native to that audience.

Requirements

• Must-Have

• 1–3 years of experience in performance marketing content or growth marketing.

• Hands-on exposure to Meta Ads & Google Ads campaigns.

• Strong copywriting skills (English + regional language preferred).

• Understanding of performance metrics like CAC, ROAS, CPI, CTR.

• Experience working with creative and video teams.

• Data-driven mindset with strong analytical skills.

What We Offer :

• End-to-end ownership of marketing
• Training and mentorship from leadership
• High learning curve with direct business impact
• Performance-based growth opportunities

Why This Role Is Exciting :

• You will directly drive growth through paid marketing and experiments
• You will own end-to-end performance—from ads to insights and optimization
• You will test, learn, and scale what works with real business impact
• High visibility with leadership and a steep learning curve