About this role
Performance Creative Strategist / Graphic, Video & AI Designer
Full-Time | Fully Remote | Hiring ASAP
About the Job
Position: Performance Creative Strategist / Graphic, Video & AI Designer
Employment: Full-time
Location: Fully remote - REQUIRED TO BE ELIGIBLE TO WORK IN THE US or CANADA
Schedule: Primarily U.S. business hours, with flexibility as needed
Reports to: VP Creative / CMO
Base Salary Range: 100,000–140,000 + performance bonuses
Portfolio: Required. Applications without one will not be reviewed.
Note: The base salary range above is a good-faith estimate of the minimum and maximum target for this position. Actual compensation may vary based on the candidate's location, job-related skills, experience, and education.
We're hiring a Performance Creative Strategist / Graphic, Video & AI Designer who can produce a high volume of winning ad creative, fast. This is a performance marketing role, not a traditional design or social media job.
You'll own the creative engine behind our paid acquisition across multiple products. That means coming up with the angles and building the ads yourself: statics, video, UGC-style edits, and variations.
You'll use AI and modern creative tools to ship a lot of work each week without losing the strategy behind it.
This Is NOT
A social media content role
A traditional brand design role
A strategy-only role where someone else does all the building
A junior media buying role
This is a senior level position. We are looking for experience and performance.
About Direct Meds
At Direct Meds, we prioritize care, trust, and solutions that focus on the individual.
Headquartered in Salt Lake City, Utah, we are a fast-growing national tele-health team passionate about transforming the way people access the care they need.
If you're driven by purpose and excited by growth, Direct Meds is the place to be.
The Core of This Role: Volume + Quality
Paid social rewards teams that test more. We need someone who can put out a lot of creative that is still good and strategically sound.
In a typical week you will:
Develop 10–20+ new concepts and angles across 4–8+ products
Produce 80+ finished, launch-ready ad assets across statics, video, and variations (We have an video editor and a designer who will assist you in your work)
Turn one winning concept into many iterations: new hooks, headlines, formats, sizes, personas, and offers
Go from idea to launch-ready creative in hours, not days
Keep quality, brand standards, and compliance consistent at that pace
What We're Looking For
A portfolio of performance creative work (required)
Proven ability to produce high volumes of ad creative on tight timelines
Hands-on skill with AI image, video, and copy tools, plus the judgment to know when the output is actually good
Experience in DTC health, wellness, telehealth, supplements, beauty, nutra, or a similar direct-response category
Experience with concepts that have spent 100K+/month
A track record of ads that drove actual paid acquisition, not just attractive content
A strong understanding of Meta buying and how creative volume and diversity affect scaling
Strong copywriting instincts and excellent visual design skills
Experience turning customer research, reviews, competitor ads, and offer insights into winning concepts
The ability to run a creative pod without constant founder hand-holding
Self-motivation: you find opportunities and act on them without waiting for direction
You are a master of Meta, Tiktok, Youtube, Reddit, Native AD creation and strategy.
You Should Understand
Meta creative strategy and awareness levels
Hooks, leads, mechanisms, and belief shifts
UGC, statics, VSLs, advertorials, PDPs, and presells
How to break down winning ads and find the pattern underneath
How to read performance data, spot winners, and iterate quickly
How to brief editors and designers when a project needs more hands
What You'll Be Responsible For
Building and shipping a high weekly volume of static and video ads across multiple products
Using AI and other creative tools to multiply output without losing strategic thinking
Rapidly iterating winners into new hooks, formats, sizes, angles, and page concepts
Researching competitor ads, reviews, Reddit, TikTok, YouTube, and customer psychology
Working directly with media buyers to analyze performance and set testing priorities
Killing weak ideas quickly when the data says to
Creating concepts for advertorials, listicles, PDPs, and ad VSLs, and matching angles to the right landing page and offer
Briefing video editors and other creative resources
Writing larger production briefs, including scripts, budgets, production details, and creative direction
Keeping an organized creative library and naming system so the team can track what was tested and why
What We're Not Looking For
Do not apply if:
You don't have a portfolio of performance creative
You can plan strategy but can't produce creative yourself
You need days to deliver a single ad
You only manage campaigns but don't understand creative strategy
You need the CMO to tell you every angle
You've never worked within a real paid-social feedback loop
Your experience is primarily organic/social content
You're primarily a brand designer without direct-response experience
You're an agency trying to sell services
You need hand holding: At Direct Meds - You get creative freedom. You produce results.
Preferred Skills & Tools
AI image, video, and copy generation tools
Adobe Creative Suite (Photoshop, Premiere, After Effects) and/or CapCut
Meta Ads Manager and Meta Ad Library
TikTok Creative Center
Google / YouTube and Reddit
Triple Whale
We have a proprietary AI creative tool that you'll use every day. You should be good at giving AI tools clear direction and the right inputs, and at applying the creative judgment needed to turn their output into ads that are ready to launch.
Core Skills
High-volume creative production
AI-assisted design and video
Performance creative strategy
Graphic design and video creative
Copywriting
Direct-response marketing
Creative research
Performance Statistics
Data-driven iteration
Organization and self-management
Equipment Requirements
Candidates must have the following prior to their start date:
- A reliable personal laptop or desktop computer.
- High-speed internet connection.
Compensation
Base Salary: 100,000–140,000 per year, depending on experience
Performance Bonuses: Breakout bonuses at various performance milestones
We pay exceptionally well for creative that drives exceptional results.
Medical and Dental Insurance
Flex Time off after 90 days