About this role
About the Role We're looking for a Product Marketing Manager who sits at the intersection of product marketing and partner management to own the GTM and adoption strategy for TikTok One Platforms in NA, focusing on creator marketing agencies and brands. The team owns commercialization and GTM for TikTok One and creator-enabled revenue products, in NA. What You'll Do
- Lead go-to-market and partner sales for a major new feature within TikTok One, driving adoption across creator marketing agencies and brands through strategic pitching, onboarding, and execution
- Manage core operations for business planning and growth, including annual planning, OKRs, ongoing reporting and contract work, proactively resolving business issues
- Drive product and business adoption of creative product integrations and solutions
- Ensure smooth launch and localization of new features or solution tiers in different North America markets
- Develop tools, playbooks, templates, best practices for creators and brands: e.g., creator brief templates, compensation / contract models, style guides, content & campaign guidelines
- Project manage complex integrations with various partners
- Strong aptitude for data analysis with the ability to interpret business and partner performance data What We're Looking For
- 5+ years in product marketing / GTM or commercialization
- Strong product sense
- Quantitative and qualitative analytics
- Excellent communication
- Experience with creator economy or adtech preferred Compensation & Benefits
- Salary: USD 108,000 - 220,000 per year
- Location: New York, NY
- Onsite role