Partner Demand Generation Manager

Job title: Partner Demand Generation Manager

About the Role

At Factorial, we’re expanding our partner ecosystem to drive international growth. You’ll design and execute the partner demand generation strategy for RoW Emerging Markets, driving qualified pipeline through indirect channels and enabling our reseller ecosystem with campaigns, events, content, and co-marketing initiatives across multiple markets. This role blends strategic thinking with hands-on execution and requires collaboration across Partnerships, Marketing and Sales.

What You'll Do

• Design and execute the partner demand generation strategy for RoW Emerging Markets, driving qualified pipeline through indirect channels.
• Plan and manage co-marketing campaigns with strategic partners, including events, webinars, email, digital/paid campaigns, ABM, and local activations.
• Build partner marketing playbooks, campaign kits, and enablement materials, ensuring alignment with brand guidelines and messaging.
• Own Marketing Development Plans (MDPs) with partners, including quarterly initiatives, budgets, pipeline targets, and success metrics, to drive pipeline growth.
• Collaborate with Partnership Account Executives and Sales teams to align on ICP, messaging, partner priorities, and lead quality.
• Monitor campaign performance across the funnel and optimize initiatives based on data and insights, including partner-sourced pipeline and revenue.
• Manage partner marketing budgets, timelines, and external vendors to ensure successful execution.
• Support partner onboarding and end-to-end funnel performance from awareness to qualified opportunity generation.
• Contribute ideas to improve demand generation processes and scale Factorial's partner ecosystem.

What We're Looking For

• 3–5 years of experience in demand generation, partner/channel marketing, or B2B marketing roles, ideally in SaaS.
• Experience running multi-channel marketing campaigns (events, email, digital, ABM, partnerships), including indirect sales models such as resellers, distributors, or referral partners.
• Experience collaborating closely with Sales teams to align on priorities and drive pipeline impact, with a commercial mindset focused on revenue, not just leads.
• Strong project management and organizational skills; comfortable managing multiple projects across regions simultaneously.
• Data-driven mindset with ability to measure and optimize campaign performance and pipeline KPIs.
• Ability to work across international markets in fast-paced, high-growth environments.
• Proactive, hands-on, and solution-oriented approach.
• Professional English and one more ROW language (preferably Russian, Serbian, or Greek).

Nice to Have

• Experience in B2B SaaS or tech environments (HR Tech a plus).
• Familiarity with HubSpot, Salesforce, or similar CRM/marketing automation tools.
• Experience managing Partner Marketing Funds (MDFs) or Marketing Development Plans (MDPs).
• Previous customer-facing or commercial experience.
• Strong interpersonal skills and ability to manage external partners.
• Factorial bets for potential and growth.
• We currently evaluate all seniority levels.

Compensation & Benefits

• Perks of being part of Factorial: private health insurance, high growth, multicultural environment, Wellhub gym and activities, Cobee expense management, language classes, breakfast in the office with organic fruit, Nora meal discounts, and pet-friendly offices.
• Additional details shared during the interview process.

About Factorial

At Factorial, we’re building the leading AI Business Management Software for companies of all sizes. Our platform centralizes key workflows across HR, Finance, Talent, Operations, and IT, freeing teams from manual processes so they can focus on leading, growing, and taking care of their people. With over 1,500 employees across Europe, Asia, Africa, and America, we are one of Europe’s fastest-growing SaaS companies, proudly headquartered in Barcelona. We value diversity and inclusion and encourage applicants from all backgrounds to apply.