Paid Social Operations Lead

About the Role Burberry seeks a strategic leader to oversee paid social operations across global markets, directing activation strategy across always-on and seasonal programs, and partnering with regional teams to optimize the customer journey from brand awareness to conversion. What You'll Do

• Direct the activation strategy across all always-on and seasonal programs (Meta, TikTok, Pinterest & Reddit), ensuring a seamless customer journey from brand awareness to conversion.
• Lead, mentor, and develop a Paid Social Media Specialist to foster a high-performing culture and operational excellence.
• Collaborate with regional teams to tailor social strategies for APAC markets.
• Manage campaigns across localized platforms, such as Red in China, LINE in Japan, and Kakao in South Korea.
• Support global business strategy by tailoring paid social activations for Upper, Middle, and Lower funnel audience segments to ensure a balanced pipeline of brand discovery and high-intent conversion.
• Drive operational efficiencies within the social channel by embedding automation and AI-driven practices into campaign workflows.
• Implement and enforce global taxonomy governance for all social campaigns to ensure data consistency and unified reporting for MMM.
• Day-to-day management of external agency partners, ensuring they deliver against KPIs, adhere to brand guidelines and maintain high standards of execution.
• Cultivate and maintain direct relationships with major social platforms (Meta, TikTok, Pinterest, etc.) to ensure the brand is at the forefront of alpha/beta testing and product roadmaps.
• Collaborate with the Senior Media Operations Manager, Omnichannel Planning and Partnerships team, as well as regional teams to build strategic media deals with key social platforms, securing exclusive placements and first-to-market alpha/beta opportunities.
• Lead the social asset management lifecycle, working with Media Planning and Creative teams to ensure content is technically optimized for platform-specific requirements.
• Identify opportunities across PR and Organic Social to ensure paid spend amplifies the wider brand ecosystem and drives both digital traffic and physical store footfall. What We're Looking For
• Leadership: ability to lead, mentor, and develop a Paid Social Media Specialist.
• Platform Expertise: experience managing campaigns across global platforms (Meta, TikTok, Pinterest, Reddit) and localized platforms (Red in China, LINE in Japan, Kakao in Korea).
• Automation & Data: experience driving automation and AI-driven practices in campaign workflows; governance of taxonomy and data integrity for unified reporting (MMM).
• Agency & Partnerships: experience overseeing external agency partners and cultivating direct relationships with major platforms for alpha/beta testing and roadmaps.
• Collaboration: strong cross-functional collaboration with regional teams and stakeholders.