Paid Social Media Specialist

About the Role

The Paid Social Media Specialist is an entry-level member of our marketing team, responsible for executing and optimizing paid social media campaigns. This role offers hands-on experience in digital marketing while collaborating with an experienced and supportive team.

What You'll Do

• Execute paid social media campaigns following strategic guidance from senior marketing team members.

• Create compelling ad copy and visual assets tailored to specific audiences.

• Conduct A/B testing on ad copy and creatives to improve performance.

• Monitor daily campaign spend and key performance metrics; recommend optimizations.

• Analyze campaign results and provide regular performance reports and insights.

• Contribute to quarterly planning and forecasting efforts.

• Stay up to date on paid media trends and share relevant learnings with the team.

• Handle administrative tasks related to campaigns, such as billing and documentation.

• What We're Looking For

• Bachelor's degree in Advertising, Marketing, Communications, or a related field.

• Ability and familiarity with video editing for social content.

• Internship or relevant experience in digital marketing or paid social is a plus.

• Familiarity with major platforms like Meta (Facebook/Instagram), TikTok, and YouTube.

• Excellent written and verbal communication skills.

• Proficiency with Google Workspace (Docs, Sheets, Slides).

• Experience with design tools like Adobe Creative Suite, Figma, or Canva is a plus.

• Nice to Have

• Ability to adapt and thrive in a fast-paced startup environment.

• Hands-on experience editing videos for platforms like TikTok, Reels, or YouTube Shorts.

• Demonstrated curiosity and eagerness to learn.

• Compensation & Benefits

• Competitive Salary – Reflecting your skills and experience.

• Equity – A chance to share in our collective success.

• Comprehensive Insurance – Medical, dental, and vision coverage.

• Flexible Vacation Policy – We trust you to manage your time wisely.

• Career Growth – Learn from FinTech veterans and grow with the company.

• Team Outings – Strengthen relationships beyond the office.