About this role
About the Role The Paid Social Manager will lead and manage the planning, execution and optimisation of B2B paid social campaigns for the London team, delivering best-in-class work and clear client communication. You will help B2B clients reach professional audiences, generate demand and drive measurable commercial outcomes across the full funnel. What You'll Do
- Develop B2B-specific paid social strategies aligned to client goals, target industries, buying committees and the customer journey.
- Partner with clients to define KPIs such as marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
- Lead end-to-end activation of paid social campaigns across platforms including LinkedIn, Meta, Reddit, X and emerging B2B environments.
- Manage always-on activity alongside campaign bursts, balancing awareness, consideration and conversion for long sales cycles.
- Ensure campaigns launch on time, meet quality standards and stay within budget.
- Serve as the day-to-day B2B paid social expert for clients, providing recommendations, performance updates and strategic guidance.
- Build strong relationships with Client Services, Strategy, Data and other Paid Media teams to ensure an integrated approach.
- Translate complex performance data into simple, actionable client narratives.
- Own optimisation frameworks to improve performance (e.g., lead quality, cost-per-lead) and other metrics. What We're Looking For
- Proven B2B paid social experience with a strong grasp of how paid social supports long, complex buyer journeys.
- Ability to translate data into actionable insights that drive meaningful impact.
- Strong client-facing communications and collaboration with cross-functional teams.
- Experience with platforms such as LinkedIn, Meta, Reddit and X.