Paid Search Manager

Paid Search Manager

Paid Search Manager

Remote Type

Hybrid

Location

Sofia, Bulgaria

Job Category

Digital Marketing

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Job Summary

We are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease. We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Paid Search Manager in our Paid Search team and help us do what we do best: propelling business forward.

We’re seeking a strategic, hands-on paid search specialist to own global PPC programs that connect the right audiences with Progress solutions. You will set direction, manage investment, improve conversion journeys and translate performance data into decisions that drive qualified demand and revenue growth. You will partner across teams, champion experimentation and turn platform and privacy changes into practical advantages.

In this role you will:

• Own strategy, planning, execution and optimization of global paid search campaigns
• Translate business goals into campaign strategies, testing roadmaps and recommendations
• Lead keyword research, audience targeting and competitive analysis to guide investment
• Create, test and improve ad copy, landing pages and bidding to lift ROI and lead quality
• Monitor CTR, CPC, CPA, ROAS and other KPIs and act quickly on performance signals
• Manage multi-region budgets, balancing efficiency, scale and business priorities
• Build reliable conversion tracking, audiences and remarketing with Analytics and Marketing Ops
• Partner with content, design, web, product and regional marketing for localized experiences
• Turn data into clear reporting, insights and next steps for technical and non-technical audiences
• Raise the bar for testing, automation and operational excellence; mentor teammates
• Stay ahead of platform updates, privacy shifts and AI trends and apply them to programs

Your background:

• Extensive experience running complex, performance-focused paid search in global B2B software/tech
• Deep expertise in strategy, optimization, measurement and budget management for paid search
• Proficient with Google Ads, Microsoft Advertising and Search Ads 360; comfortable with GA4 and Looker Studio
• Strong analytical skills, including SQL for performance analysis and reporting
• Hands-on with automation, scripts and AI-assisted workflows for bidding, reporting and forecasting
• Proven track record improving efficiency, lead quality and business outcomes
• Excellent judgment, problem-solving and attention to detail; able to operate autonomously
• Clear English communication; able to simplify complex topics and collaborate across global teams

It will be beneficial if you have:

• Experience with HubSpot or similar MAP/CRM integrations
• Knowledge of privacy and consent frameworks (e.g., GDPR) and their advertising implications
• Familiarity with CRO tools and landing page testing
• Experience coordinating paid social and display retargeting (e.g., Meta Ads Manager)
• A bachelor’s or master’s degree in Marketing or a related field

If this sounds like you and fits your experience and career goals, we’d be happy to chat.

What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:

Compensation

Generous remuneration package.

Employee Stock Purchase Plan Enrollment.

Vacation, Family, and Health

30 days paid annual vacation.

An extra day off for your birthday.

2 additional days off for volunteering.

Premium healthcare and dental care coverage.

Additional pension insurance.

Well-equipped gym on-site with CrossFit equipment and a climbing wall.

Co-funded Multisport card.

Flexible working hours

Free underground parking with a designated space for bikes, motorbikes and electric scooters.

Apply now!

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Together, We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!

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