Paid Media Specialist - Mexico City (Hybrid)

Clara is the leading platform in Latin America for companies to execute and manage every payment operation. More than 50,000 leading and fast-growing businesses run on our corporate cards, bill pay, financing and B2B payments, and in 2025 the Financial Times named Clara the region’s fastest-growing company. We’re passionate about helping every company we work with become more effective—and, through that, raising the region’s competitiveness. We’re ~400 people, backed by Notable Capital, Coatue, Kaszek, monashees, DST Global, ICONIQ, General Catalyst and Goldman Sachs, among others.

What you’ll do

• This is a highly hands-on Paid Media role. You will work directly inside the advertising platforms every day—building and launching campaigns, uploading creatives and copy, checking tracking, monitoring performance, and making optimizations.
• This is not a strategy-only, coordination, or people-management position. We’re looking for someone who enjoys executing the work themselves and taking direct ownership of campaigns from setup through ongoing optimization.
• You’ll manage campaigns across multiple platforms and markets while using AI as a core part of your workflow. You’ll be operating within one of Latin America’s fastest-growing companies, as ranked by the Financial Times, on a team that is actively building AI-native workflows into everything we do.
• Your work will directly impact how Clara grows across Mexico, Brazil, and Colombia—and you’ll help define what AI-augmented Paid Media execution looks like at scale.

Your responsibilities will include:

• Launch, monitor and quality assurance of campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.

• Set up tracking and attribution according to internal guidelines — including AI-assisted tagging validation and anomaly detection.

• Use AI tools daily to accelerate campaign work: generating ad copy variants, summarizing performance data, building audience hypotheses, and drafting creative briefs.

• Conduct keyword and audience research using both native platform tools and AI-powered research assistants (e.g. Claude, Perplexity, ChatGPT, custom GPTs).

• Support in A/B tests and make regular optimizations — using AI to generate hypotheses, interpret results, and suggest next steps.

• Build and maintain recurring performance reports, leveraging AI to surface insights and write narrative summaries.

• Use automation tools (e.g. n8n, Make, Zapier) to reduce repetitive manual work and create scalable workflows around campaign management.

• Work closely with the Growth Team and support teams — using AI to speed up collaboration, from briefing creative to aligning on copy.

Who you are:

Must haves:

• 2+ year of experience managing campaigns on Google Ads, Meta Ads and/or LinkedIn Ads (other platforms are a plus, but not required).

• Knows how to navigate ad platforms, create audiences, choose formats, and optimize campaigns.

• Confident working with data and tracking the main Paid Media KPIs (spreadsheets, Looker Studio, Power BI, platform native reporting tools or similar).

• Active, daily user of AI tools — you use ChatGPT, Claude, Gemini, Perplexity or similar tools as part of your real workflow, not just occasionally.

• Can write effective prompts: you know how to give AI models context, constraints and examples to get useful outputs on the first or second try.

• Has experience using AI to produce or improve ad copy, creative briefs, keyword lists, or performance summaries.

• Organized, precise and able to handle multiple campaigns in parallel.

• Comfortable communicating with both technical and non-technical teams.

• Genuinely interested in Paid Media and willing to go deep.

Nice to haves:

• Experience with automation tools like n8n, Make or Zapier to build workflows around paid media tasks.

• Experience building custom GPTs, AI agents, or AI-assisted reporting pipelines.

• Experience with less common platforms (Spotify Ads, programmatic, Uber Ads etc.).

• Interest or experience in AI workflows, internal tooling, or prompt engineering.

• Experience collaborating with creative teams — including using AI to brief or iterate on creative assets.

• Experience working with B2B SaaS or Fintech.

• Experience with MMMs and/or advanced attribution models.

• Basic understanding of landing page CRO, Google Analytics, or CRM tools like HubSpot.

Where we work

This is a hybrid role: you'll split your time between the office, customers and home. We don't set a minimum number of office days for most roles — you'll spend time in the office naturally, and most days during your ramp-up or when your leader asks.

Why Clara

• A high talent-density team driven to make an impact in Latin America — low ego, high ownership.

• Competitive salary and stock options (ESOP) from day one.

• An annual learning budget and accelerated development paths.

• English is our working language, with Spanish and Portuguese every day.

How we work

• Clarity — Open and direct communication: we say what we mean and give context where it matters.

• Simplicity — If it can be simpler, it should be.

• Ownership — We own everything we do, end to end. When something needs to happen, we don't wait.

• Pride — We hold ourselves to a high standard, and it shows in what we deliver.

• ABC (Always Be Changing) — We adapt fast, embrace change, and keep learning.

• Inclusivity — Diverse ideas, stories and perspectives build a better Clara.

If you meet the must-haves, apply — the nice-to-haves are a bonus, not a requirement.