Paid Media Specialist - Freelance

About the Role

We are open to engaging this talent on either a freelance/contract basis or as a part-time Fixed Term Contract (6 months, 3 days per week), depending on the candidate's preference and availability.

We are seeking a Paid Media Specialist with B2B digital marketing experience to support on the execution and optimisation of paid media campaigns across global digital channels. This role is pivotal to delivering high-quality leads, enabling revenue growth, and delivering measurable ROI through innovative and data-driven advertising.

Key Responsibilities

• Campaign Execution & Management

• Build, launch, and manage paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook/Instagram), and other relevant platforms.

• Implement campaign targeting, audience segmentation, bidding strategies, and budget allocations as defined by marketing objectives.

• Ensure campaigns are set up accurately, following platform best practices and internal processes.

• Analytics & Reporting

• Use Google Analytics, platform dashboards, and reporting tools to monitor campaign performance.

• Produce regular campaign performance reports with key insights and recommendations.

• Maintain accurate campaign tracking, tagging, and attribution to support reporting requirements.

• Identify trends, opportunities, and areas for improvement based on campaign data.

• Marketing Operations & Collaboration

• Work closely with content, design, digital marketing, and regional marketing teams to coordinate campaign assets and messaging.

• Support the development and delivery of landing pages, ad creatives, and campaign materials.

• Coordinate campaign launch schedules and ensure all required assets are available on time.

• Platform Management & Best Practices

• Maintain campaign structures, audience lists, tracking implementation, and advertising accounts.

• Stay informed on platform updates, new advertising features, and industry best practices.

• Support compliance with data privacy regulations and platform advertising policies.

• Troubleshoot campaign delivery, tracking, and performance issues as they arise.

Skills and Experience

Essential

• Proven track record of planning, managing, and delivering paid media campaigns on time and within agreed budgets.

• Global Campaign experience

• Demonstrated experience in achieving lead generation objectives and meeting key performance metrics, including CPL (Cost per Lead), CPA (Cost per Acquisition), CPD (Cost per Demo), and CPW (Cost per Win).

• Strong capability in driving continuous campaign performance improvements through data-driven optimisation, audience segmentation, A/B testing, and experimentation.

• Experience in ensuring accurate campaign tracking, performance reporting, data integrity, and adherence to platform governance and best practice standards.

• Ability to analyse campaign results, provide actionable insights, and make strategic recommendations to maximise return on investment and marketing effectiveness. Desirable

• Experience with global campaigns and multi-language targeting.

• Knowledge of programmatic advertising and DSPs.

• Google Ads and Meta certifications. Apply Now!