Paid Media Specialist

About the Role The Paid Media Specialist will support our in-house paid media team, executing and optimizing campaigns across North America, EMEA, APAC & LATAM. This is a hands-on role where you will be in platforms daily, helping to drive performance and learnings. It’s a great fit for someone starting in digital marketing who wants to expand into ABM and SEO while contributing to year-long campaigns.

What You'll Do

• Create and manage LinkedIn Ad campaigns for the B2B market with guidance from the Paid Social Manager
• Execute and optimize Paid Search (Google Ads) campaigns for North America & international markets
• Execute ABM marketing display campaigns
• Create landing pages for performance marketing campaigns (with support from the web experience team)
• Partner with creative teams and external freelancers to develop assets
• Manage external agencies and channel partners
• Report success metrics and provide insights and recommendations on paid search & paid social performance
• Assist with project and resource planning where required
• Work with web, SEO & content teams to feed keyword insights & findings

What We're Looking For

• Knowledge of Digital Marketing tactics & channels
• Knowledge of Paid Search and/or Paid Social channels (Google Ads & LinkedIn Ads)
• Experience in SaaS and/or B2B verticals is preferred
• Experience with tracking technologies including Google Tag Manager & Google Analytics is preferred but not required
• Ability to build positive external relationships and internal cross-functional stakeholders
• Strong organization and project management skills
• Proven team player who is flexible and adaptable
• Ability to handle multiple projects simultaneously in a fast-paced, deadline-driven environment with changing priorities
• Strong analytical and research skills; attention to detail

Nice to Have

• Experience with ABM and SEO efforts

Compensation & Benefits

• Base Salary Range: CAD 60,000–72,000 (listed in CAD but recorded here as USD for the system)
• Benefits include Wellness Subsidy, Equity Grants, Variable Incentive, and more
• 2 Paid Days off for SkillsWave activities (exams/assignments); Tuition reimbursement up to CAD 4,000; employee wellbeing resources; retirement planning; paid volunteer days; home internet reimbursements; employee referral program; dog-friendly offices
• Flexible work arrangements and spaces at HQ in multiple Canadian offices