Paid Media Manager (Remote)

Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work.

We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference.

Today, we're looking for a Paid Media Manager to join our growing team. Our new Paid Media Manager will serve as a subject matter expert in all things related to Paid Media. You will play both the lead role and support on a portfolio of Paid Media client strategies, build and maintain great client relationships, manage timelines and deliverables, and directly grow clients’ marketing performance through your work.

The Paid Media Manager will independently lead account strategy for a select few of their own clients, while also working closely with Senior Paid Media Managers and Associate Directors to support on account strategy and tactical execution for larger clients as needed. This role is ideal for a Paid Media pro with 3+ years of experience who is driven and hungry to bring their media strategy and client ownership chops to the next level. You’ll work on a team of top-notch digital marketing SMEs, and will collaborate with counterparts on SEO, Measurement, and Creative teams to successfully execute client delivery.

What You’ll Do

• Client Ownership: Responsible for the strategy development, innovation, and tactical execution plus performance of small but impactful portfolio Paid Media client accounts (3-5 clients).

• Hitting Client Goals: Plan, implement and audit paid media campaigns and strategies that align with client KPIs, marketing, and business goals.

• Hands-on-keys Execution: Successfully plan and execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok).

• Client-Facing / Account Management: Serve as the lead point of contact for all things Paid Media for your owned clients; lead biweekly and ad hoc client calls to build and maintain strong client relationships.

• Testing and Innovation: Support channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testing.

• Reporting: Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients.

• Project Management: Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change.

• Creative Strategy: Collaborate with Silverback's Creative Director and Design team on ad creation and testing plans; assist with creative strategy and briefs as needed.

• Know Your Client's Business: Understand your clients’ industries, audience, and goals while staying on top of industry changes, trends, and best practices.

• Teamwork and Collaboration: Join in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovation.

• Professional Growth: Accept feedback and coaching from the Associate Director of Media to ensure our clients are receiving a best-in-class experience and top-notch performance.

• What We’re Looking For

• Years of

Experience

• A minimum of 3+ years of paid media agency experience; ideal candidate has 3-5 years of experience. Previous performance agency experience is a must-have.

• Paid Search and Social Expertise: Must-have experience managing both Paid Search and Social campaigns (main platforms Google and Meta; secondary platforms LinkedIn and TikTok).

• Client-Facing Comfortability: This role is not a good fit for someone who doesn’t want to talk directly to clients. You must be comfortable building rapport, establishing expertise and credibility, and serving as the face of the Paid Media engagement with your assigned clients.

• Business Acumen: Ability to build and execute winning Paid Media strategies across multiple industries and tie media wins to a measurable impact on the clients’ business, revenue, etc.

• Ownership of Work: You will own the success of your 3-5 clients from strategy development to tactical execution to reporting and client-facing communication. Prior experience taking full ownership of client(s) is required.

• Curiosity and Get Stuff Done Mentality: You’d rather take a big swing and miss than sit around; you thrive where no two days are the same, and results are king. You’re curious, eager to learn, and willing to make mistakes in the name of progress and growth.

• Data Analysis: Proficient in Excel and/or Google Sheets. Comfortable analyzing and breaking down data using GA4 and other tools to produce clear, insightful, and meaningful reports for clients.

• Adaptability and Growth: Feedback fuels you. You lean into change, sharpen your skills, and push yourself and your team to improve daily.

• Project and Time Management: You manage a clean calendar and keep priorities straight; competing demands don’t throw you.

• Why Silverback?

• Silverback isn’t for everybody. If you’re an A player, you will get paid more, learn more and grow faster with support from a smart and fun team. If you’re a B player, you will be miserable.

• Make an impact: We’re a small agency. Everybody has the opportunity to drive change and impact.

• Get paid: We hire the best and pay them generously.

• Do cool sht: From media to SEO to measurement, learn the cutting edge of what works.

• Benefits and Perks

• Unlimited PTO

• Comprehensive health, dental, and vision plans

• Virtual Team Events and a fun, casual, inclusive company culture

• Company-paid ClassPass membership

• 12 weeks of Paid Parental Leave

• Summer Fridays

• 401(k) with Employer Match

• Work Environment

• We’re a fully remote agency with employees working across the continental United States. At Silverback, you'll be part of a remote work culture that emphasizes smooth, productive online communication.

• We pride ourselves on being an extremely tight-knit team with a culture of collaboration, empathy, and a truly work hard, play hard mentality.

• Ad Age, Inc. Magazine and The Washington Post have named Silverback one of the best places to work in the country. We’re excited to hear from you and invite you to apply.

• We are an equal opportunity employer. We celebrate free flow of conversation, ideas and opinions at Silverback, but actions such as bullying, discrimination, harassment or retaliation of any kind are strictly prohibited. We are committed to providing a safe, open and accommodating environment that allows all of our team members to thrive. Employment decisions are made without regard to age, color, disability, family, genetic information, origin, race, religion, or sex. For more information, visit eeoc.gov.