Paid Media Manager

Job Description

Purpose of the Job

Responsible for planning, executing, and optimizing paid media campaigns across various digital channels to drive brand awareness, engagement, and conversions. This role involves managing budgets, analyzing performance metrics, and ensuring the effective use of media spend. Paid Media Manager works closely with cross-functional teams to align paid media strategies with overall marketing goals and business objectives. This position requires a combination of strategic thinking, analytical skills, and hands-on experience in digital advertising.

Job Description

As a Paid Media Manager, you will work with our team of experts in digital strategy, design, creative ideation and development. You will be fully responsible for the planning & execution of paid media campaigns for Aramex across Meta, LinkedIn, Google Search and Display. Additionally, you’ll provide support across a range of B2B and B2C digital marketing deliverables, including paid social media planning, campaign set-up, campaign monitoring, optimization, analysis and reporting.

• Manage the marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting
• Lead and support junior team members on the implementation of paid marketing strategies to drive awareness, leads and revenue growth
• Generate weekly, monthly and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies
• Measure and optimize our paid marketing using vendor-specific reports, Google Analytics and PowerBI dashboards
• Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
• Collaborate with the content team to craft landing pages and lead-gen forms to distribute through relevant paid programs
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
• Monitor market intelligence and keep track on competitor movement and market situation

You’ll enjoy and succeed in this role if you have…

• A proven track record of successful performance marketing campaigns and proven ROI
• The ability to get into the minf=d of your audience and inderstand their kep pain points
• In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting and social advertising
• Outstanding communication & presentation
• The ability to mentor ad grow junior team members skills
• The ability to measure beyond CPL and evaluate performance based on pipeline value, cutomer lifetime value (CLV) and return on marketing investment
• Thorough understanding of paid media attribution
• Excellent organizational and time management skills
• Strategic thinker with great analytical skills
• Extremely data-driven and detail-oriented

Job Requirements - Experience and Education

Non-negotiable experience required

• +4 years of performance marketing experience, with significant B2B experience and a proven track record of generating demand.
• Hands-on experience building and optimising marketing landing pages, with a strong understanding of conversion, messaging and user experience.
• Experience building performance reports and dashboards using tools such as Looker Studio or Power BI.
• Hands-on experience planning, building, managing and optimising campaigns across Google Ads and at least 1 paid social platform such as LinkedIn or Meta.
• The ability to brief campaigns effectively to creative teams and to know what "good" looks like when it comes to copywriting and design.
• Experience using CRM platforms such as Salesforce or HubSpot for campaign reporting and data extraction for audience creation.
• Hands-on experience in handling large marketing budgets and forecasting/reporting results.
• Advanced knowledge in Microsoft Excel.

Education

• Degree in Marketing, Digital technologies or similar relevant fields preferred.

• Advantageous experience

• Experience with Appsflyer and mobile advertising.

• Experience with ABM platforms, marketing automation or additional CRM/marketing technology is a plus.

• Leadership Behaviors

• Building Outstanding Teams

• Collaborate & break silos

• Execution & Accountability

• External focus

• Growth mindset

• Inclusion

• Innovation

• Setting a clear direction

• Simplification

Skills

• Leadership Skills

• Communication Skills

• Analytical Skills

• Problem Solving

• Time Management

• Attention To Details

• Customer Centric

• Team Collaboration

• Negotiation Skills