About this role
Job title: Paid Media Analyst
Position We are seeking a Paid Media Analyst to join our team in México. This position focuses on lead generation through paid digital campaigns in the US Hispanic market.
Salary
MXN $38,410
Location
México - Ciudad de México (Hybrid)
Academic Background MarketingAdvertisingSocial Communication (with an emphasis in digital marketing or media)Business Administration (with a focus on marketing or commercial strategy)Digital Marketing EngineeringInternational Business (with experience in digital advertising and lead generation)
Additional certifications (Meta Blueprint, Google Ads, TikTok Ads Academy, HubSpot, etc.) are a plus.
What you'll do
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Plan, execute, and optimize campaigns in Meta Ads (Facebook and Instagram)
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Manage Google Ads (Search, Display, Video, Performance Max)
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Execute campaigns on TikTok Ads and other social platforms
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Define and manage budgets to meet CPL, CPA, and ROAS goals
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Analyze KPIs, create reports, and generate insights for optimization
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Collaborate with creative and marketing teams to design effective resources
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Identify new audiences, trends, and growth opportunities
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What we're looking for
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2+ years of digital agency experience managing paid media for lead generation
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Experience in Meta Ads and Google Ads
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Working knowledge of TikTok Ads
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Strong skills Budget management and analysis skills
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Creative, independent, and problem-solving skills
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Intermediate English (preferred)
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Certifications in Meta Blueprint, Google Ads, or TikTok Ads are a plus.
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Key Skills
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Effective communication
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Organization and time management
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Adaptability
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Empathy and teamwork
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If you are passionate about paid media and want to make an impact in the digital education industry, we would love to meet you!