Paid Ads Specialist

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This is a remote position.

Our client is looking for a Paid Ads Specialist to lead the strategy, execution, and optimization of high-budget digital advertising campaigns across Google Ads, Meta Ads, and Microsoft Advertising.

They are an established eCommerce business specializing in aftermarket automotive performance products, with a growing focus on helping vehicle enthusiasts access high-quality parts, upgrades, and accessories.

The ideal candidate is a results-oriented advertising professional who combines strong analytical skills with hands-on campaign management expertise. This person should be comfortable overseeing significant advertising investments, improving return on ad spend (ROAS), and identifying opportunities to increase revenue while protecting profitability.

Experience in automotive aftermarket advertising is highly valued, particularly with truck accessories, diesel performance products, or complex automotive eCommerce catalogs.

Responsibilities

• Develop and execute comprehensive paid advertising strategies across Google Ads, Meta Ads, and Microsoft Advertising.

• Independently oversee monthly advertising budgets of up to $100,000, distributing spend based on campaign performance and business priorities.

• Create, manage, and optimize Google Search, Shopping, Performance Max, Display, and remarketing campaigns.

• Lead Meta advertising initiatives, including prospecting, retargeting, catalog campaigns, and dynamic product ads.

• Continuously refine bidding strategies, audience segmentation, campaign structures, and budget allocation to improve advertising efficiency.

• Track and analyze ROAS, CPA, CPC, CTR, conversion rates, customer acquisition costs, and overall profitability.

• Identify underperforming campaigns, eliminate wasted spending, and implement strategies to scale profitable advertising initiatives.

• Conduct A/B tests across creative assets, messaging, audiences, landing pages, and bidding approaches.

• Manage and optimize product feeds through Google Merchant Center, Meta Commerce Manager, and Microsoft Merchant Center.

• Improve product visibility and Shopping performance by refining feed titles, descriptions, categorization, and segmentation.

• Develop targeted advertising strategies for priority brands, product categories, and individual SKUs, considering inventory levels and product margins.

• Resolve product feed errors, disapprovals, and advertising policy issues in collaboration with internal teams.

• Use Google Analytics 4 (GA4), Google Tag Manager, and advertising platform analytics to monitor performance and validate conversion tracking.

• Maintain accurate measurement of purchases, revenue, and other essential conversion events.

• Investigate attribution differences between advertising platforms and actual eCommerce sales performance.

• Prepare clear performance reports highlighting advertising investment, revenue contribution, profitability, and opportunities for improvement.

• Coordinate with marketing and eCommerce teams to align campaigns with product launches, promotions, seasonal trends, and inventory availability.

• Research opportunities to expand into emerging advertising channels, including ChatGPT Ads and AI-powered advertising platforms.

• Proactively recommend and implement improvements that strengthen campaign performance, operational transparency, and sustainable growth.

Requirements

• At least 3–5 years of hands-on experience managing paid advertising campaigns, ideally for eCommerce businesses.

• Proven experience independently managing monthly advertising budgets between $50,000 and $100,000 or more.

• Advanced proficiency in Google Ads, Meta Ads Manager, and Microsoft Advertising.

• Demonstrated expertise in Google Shopping and Performance Max campaign management and optimization.

• Strong understanding of eCommerce acquisition strategies, remarketing, product advertising, and audience segmentation.

• Practical experience managing Google Merchant Center and optimizing large product catalogs.

• Proficiency in GA4, Google Tag Manager, and eCommerce conversion tracking.

• Strong analytical skills, including the ability to interpret advertising metrics and develop actionable recommendations.

• Solid understanding of ROAS, CPA, customer acquisition costs, conversion rates, and advertising profitability.

• Experience developing and executing campaign optimization and scaling strategies.

• Ability to work independently, troubleshoot performance issues, and take full ownership of advertising results.

• Strong communication and reporting skills, with the ability to explain performance insights and strategic recommendations to stakeholders.

Qualifications

• Previous experience advertising automotive aftermarket products, diesel performance components, truck accessories, or related automotive eCommerce products is strongly preferred.

• Familiarity with vehicle-specific product catalogs and compatibility requirements, including Year, Make, and Model.

• Experience managing paid advertising for Shopify-based eCommerce businesses.

• Knowledge of product feed management solutions such as GoDataFeed, DataFeedWatch, or comparable platforms.

• Familiarity with advanced tracking implementations, including Enhanced Conversions and Meta Conversions API.

• Understanding of profit-based bidding, product-level profitability, and contribution margin optimization.

• Exposure to ChatGPT Ads, conversational advertising, or other emerging AI-driven advertising opportunities.

• Experience successfully scaling multi-channel advertising programs while maintaining profitable acquisition costs.

Benefits

• 100% remote opportunity working with a U.S.-based eCommerce company.

• Opportunity to manage substantial advertising budgets and influence business growth.

• High level of ownership and autonomy over paid advertising strategy and execution.

• Hands-on exposure to multiple advertising platforms, advanced eCommerce analytics, and emerging AI advertising channels.