Outbound Marketing Specialist

Outbound Marketing Specialist (LinkedIn Outreach, Lead Generation & B2B Prospecting) – Remote | EST Hours

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours — EST

About the Role

At Pavago, one of our clients is hiring an Outbound Marketing Specialist to build and execute outbound systems that generate qualified B2B pipeline opportunities.

This is a hands-on, execution-focused role for someone experienced in outbound prospecting, LinkedIn outreach, cold email, lead generation, and high-ticket B2B marketing.

You’ll own the outbound process from prospect research and list building through messaging, campaign execution, follow-up, and performance optimization.

If you’re proactive, data-driven, strong at copywriting, and know how to turn targeted outreach into qualified conversations, this role is a strong fit.

What You’ll Own

Outbound Campaigns & Pipeline Generation

Build and execute outbound campaigns targeting high-value B2B prospects.

You’ll:

• Develop scalable outbound prospecting systems
• Build outreach playbooks and workflows
• Execute campaigns across LinkedIn, email, and other outbound channels
• Generate qualified conversations and meetings
• Maintain consistent follow-up with prospects
• Continuously improve campaign performance

Prospect Research & Lead List Building

Research and build targeted prospect lists using:

• LinkedIn Sales Navigator

• Apollo

• Clay

• ZoomInfo

• Similar prospecting platforms You’ll identify and segment prospects based on:

• Ideal Customer Profiles (ICPs)

• Industry

• Company size

• Geography

• Decision-maker roles

• Relevant buying signals Maintain clean and organized prospect databases and campaign trackers.

LinkedIn Outreach & Engagement

Use LinkedIn as a core outbound and relationship-building channel.

Responsibilities include:

• Personalized prospect outreach
• LinkedIn messaging
• Prospect engagement
• Strategic follow-ups
• Relationship building
• Thought leadership support Create and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences.

Cold Email & Outreach Copywriting

Write compelling, personalized copy for:

• Cold emails

• LinkedIn messages

• Follow-up sequences

• Outreach campaigns

• CTAs

• Lead magnets Test different:

• Messaging angles

• Value propositions

• Personalization approaches

• Subject lines

• CTAs

• Follow-up strategies The goal is simple: turn relevant prospects into meaningful sales conversations.

Lead Magnets & Outbound Assets

Create and coordinate outbound assets that improve campaign performance, including:

• Lead magnets
• Guides
• Checklists
• Value-driven resources
• Prospecting materials Use these assets strategically to improve response and conversion rates.

Performance Tracking & Optimization

Monitor outbound performance across:

• Response rates

• Positive reply rates

• Engagement

• Meetings generated

• Qualified conversations

• Pipeline contribution Use performance data to improve:

• Targeting

• Messaging

• Personalization

• Campaign structure

• Follow-up cadence

• Prospect segmentation

Sales & Leadership Collaboration

Work closely with leadership and sales teams to:

• Improve prospect targeting
• Refine ICPs
• Strengthen messaging
• Evaluate lead quality
• Improve outbound-to-sales handoffs
• Generate more qualified pipeline opportunities

What Makes You a Strong Fit

You:

• Understand outbound as a system, not just sending cold emails
• Know how to research and identify high-quality B2B prospects
• Can write personalized outreach that earns responses
• Understand B2B buyer psychology and high-ticket sales cycles
• Follow up consistently without relying on constant supervision
• Think analytically about campaign performance
• Are comfortable testing and iterating quickly
• Take ownership of pipeline outcomes
• Thrive in fast-moving, remote environments

Required Experience & Skills

• 2+ years of experience in:

• B2B outbound marketing

• Lead generation

• SDR/BDR

• Outbound prospecting

• Similar pipeline-generation roles

• Strong hands-on experience with LinkedIn outreach

• Experience using prospecting tools such as:

• LinkedIn Sales Navigator

• Apollo

• Clay

• ZoomInfo

• Strong outbound copywriting skills

• Experience building and managing multi-channel outbound campaigns

• Strong understanding of:

• B2B prospecting

• ICP development

• Buyer psychology

• High-ticket B2B sales cycles

• Ability to analyze and optimize campaign performance

• Excellent written and spoken English

• Strong organization and attention to detail

• Ability to work independently in a remote environment

• Availability during U.S. EST business hours

Nice to Have

• Experience with high-ticket B2B services or agencies

• Experience with:

• Smartlead

• Instantly

• Lemlist

• HubSpot

• Other outbound automation platforms

• CRM management experience

• Appointment-setting or pipeline-generation experience

• Lead magnet creation experience

• Startup or high-growth company experience

What a Typical Day Looks Like

You might:

• Research target accounts and decision-makers
• Build segmented prospect lists
• Launch LinkedIn and email outreach campaigns
• Personalize messaging for high-value prospects
• Follow up with active prospects
• Engage with target audiences on LinkedIn
• Write outbound copy and test new messaging
• Review campaign response and conversion metrics
• Optimize targeting and sequences
• Update campaign trackers and CRM records
• Collaborate with leadership on pipeline quality In short: You build outbound systems that turn targeted B2B prospects into qualified conversations, meetings, and pipeline opportunities.

Key Metrics for Success

• Qualified conversations generated
• Meetings booked
• Positive response and engagement rates
• Pipeline opportunities generated
• Prospect targeting accuracy
• Lead quality
• Outreach conversion rates
• Messaging and personalization effectiveness
• Consistency of outbound execution
• Continuous campaign improvement

Why This Role Stands Out

• Direct impact on pipeline and business growth

• Ownership of outbound execution from end to end

• Opportunity to build and improve outbound systems from the ground up

• Hands-on exposure to:

• LinkedIn marketing

• Cold outreach

• B2B prospecting

• Copywriting

• Lead generation

• Pipeline development

• Direct collaboration with leadership

• Fully remote environment

• Strong growth potential into:

• Senior Outbound Marketing Specialist

• Growth Marketing

• Demand Generation

• Business Development

• Growth / Outbound Lead

Interview Process

• Initial Screening Call
• Spark Hire Intro Video
• Video Interview with Pavago Recruiter
• Practical Assessment – Outbound Strategy / Messaging Exercise
• Client Interview
• Offer & Onboarding

Apply Now

If you:

• Know how to build targeted B2B prospect lists
• Have hands-on LinkedIn and cold outreach experience
• Can write personalized messaging that generates responses
• Understand how to turn outbound activity into qualified pipeline
• Enjoy testing, optimizing, and improving campaigns We’d love to hear from you.

Apply with examples of outbound campaigns, prospecting systems, LinkedIn outreach, or lead-generation strategies you’ve built or managed.

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