Organic Social Media & Community Specialist

Organic Social Media & Community Specialist

Job Overview

Location

Remote

Salary

USD 30 - 40 hourly

Employment Type

Contract

Work Arrangement

Remote

Sector

Sales & Marketing

Experience Level

Junior (1-3 years)

Application Deadline

October 15, 2026

About the Company

Tia is at the forefront of transforming women's healthcare, offering a comprehensive and integrated approach that addresses women as whole individuals. Their model combines primary care, mental health, gynecology, dermatology, and wellness services, accessible through both in-person clinics and a national virtual platform.

This innovative, venture-backed company is dedicated to improving health outcomes, reducing costs, and creating a superior patient and provider experience. With a strong focus on technology and patient-centric care, Tia serves over 120,000 women across multiple markets. They foster a culture of continuous improvement, learning, and experimentation, encouraging team members to ask 'why' and contribute to building a fundamentally better healthcare system for women.

Job Description

Tia is seeking a dynamic and data-driven Organic Social Media & Community Specialist to join their Growth Team. This remote role is instrumental in expanding Tia's online presence and fostering meaningful connections with their community.

You will be responsible for the end-to-end management of content creation and distribution across key platforms like Instagram, TikTok, and YouTube. This includes conceptualizing, scripting, filming, and editing engaging video and static content tailored for each platform's audience.

A core aspect of this role involves driving reach and engagement through strategic posting, leveraging relevant trends, and optimizing content for TikTok and YouTube search. You will also build comprehensive social reporting using Sprout Social, tracking vital metrics such as referral traffic, link clicks, follower growth, and watch time to inform future content strategies.

Community management is key, involving responding to comments and direct messages, and partnering with clinical and operations teams to ensure timely and accurate communication. Furthermore, you will actively monitor brand mentions, sentiment, competitor activities, and audience conversations to identify emerging trends and share insights with the Growth Team.

This is an independent contractor role, starting with approximately 10 hours per week and expected to ramp up to 15-20 hours per week. It offers a unique opportunity to shape how a women's healthcare company connects with its community and to make a visible impact through creative and data-informed social strategies.

Required Skills

• Organic Social Media ManagementContent CreationCommunity EngagementInstagramTikTokYouTubeShort-form Video EditingSocial CopywritingSprout SocialMeta Business SuiteGoogle AnalyticsUTM TaggingCommunity ModerationSocial Listening

Key Responsibilities

• Own and execute the organic social calendar across Instagram, TikTok, and YouTube, coordinating themes with blog, email, and Growth Team plans.
• Concept, script, brief, film, and edit short-form video and static content designed for each platform.
• Improve reach and engagement through strong hooks, relevant trends, posting cadence, and TikTok and YouTube search optimization.
• Build social reporting in Sprout Social; track referral traffic and link clicks alongside reach, saves, shares, follower growth, watch time, and profile visits. Turn findings into content recommendations.
• Maintain Tia’s link-in-bio experience, including UTM tagging and landing page priorities.
• Respond to comments and DMs through Meta Business Suite and TikTok using approved guidance. Partner with clinical and operations teams to maintain quick replies and escalate account-specific concerns or formal complaints.
• Monitor brand mentions, sentiment, competitor content, and audience conversations across social platforms and forums. Share recurring questions, objections, and emerging trends with the Growth Team.

Qualifications

• 1+ year of experience managing organic social channels, including Instagram, TikTok, and YouTube

• Examples of content created and results driven, including audience growth, engagement, or site traffic

• Hands-on experience scripting, filming, editing short-form video, and writing social copy

• Experience with Sprout Social, Meta Business Suite, web analytics such as Google Analytics, and UTM tagging

• Experience moderating communities and using audience feedback or performance data to guide content decisions

• Availability to begin at approximately 10 hours per week and ramp to 15–20 hours per week

• Experience with social communication protocols and escalation paths in healthcare, wellness, fintech, or another regulated industry (Nice to have)

• Experience using social listening to identify audience questions and emerging content formats (Nice to have)

• Benefits & Perks

• Opportunity to shape how a women’s healthcare company shows up and connects with its community

• Own creative work from concept through publication and performance review

• Build social reporting and community practices with room to make a visible impact

• Work remotely with a team focused on improving care for women across life stages