Open Position
About this role
Overview:
The Associate Director of HCP Digital Strategy will play critical role in translating HCP marketing strategy into integrated omnichannel engagement. This individual will lead the development and execution of digital, media and omnichannel strategies that bring brand and disease state priorities to life across paid and owned channels, driving impactful customer experiences and business results. The role will also champion innovative digital capabilities, including AI-enabled approaches, while serving as a critical partner across Marketing, Omnichannel, Advanced Analytics, and other key stakeholders to continuously enhance marketing effectiveness.
The position is a hybrid position located in Cambridge, MA and will report to the Senior Director, US TTR HCP Team Lead with up to ~40% travel to conferences, KOL engagements, field training meetings, etc.
Key Responsibilities:
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