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OOH Channel Development Manager

Ferrero

About this role

Job title: OOH Channel Development Manager

About the Role The role focuses on accelerating Ferrero's OOH channel growth, including Horeca and other sub-channels, by developing year-on-year strategy and collaborating cross-functionally to drive sales, pricing, and channel development.

What You'll Do

  • Lead OOH channel development and new customer & business development in OOH including Horeca and other sub channels, coordinating with cross-functional teams.
  • Define trading terms, price structures, and trade support such as POSM for different channels and customers.
  • Monitor and maintain channel price standards; manage annual trade expenses to optimize ROI.
  • Coordinate with field sales and supply chain to ensure aligned KPI delivery.
  • Develop strategic relationships with key customers/distributors; lead annual negotiations and sign annual contracts to achieve volume/value objectives within budget.
  • Monitor and control customer inventory, terminal prices, and customer expenses.
  • Lead ongoing opportunities in the OOH channel and gradually build new channels.
  • Perform other tasks as assigned by line manager or the company.

What We're Looking For

  • At least 6 years of experience in FMCG sales, with at least 2 years in distributor management or OOH channel management in FMCG.
  • Bachelor’s degree.
  • Strong selling and negotiation skills.
  • Good knowledge of Consumer Insights/Market research; distributor management experience is a plus.
  • Excellent communications skills in English and Chinese (written and oral).
  • Ability to collaborate cross-functionally with field sales and supply chain.

Nice to Have

  • Experience in distributor management is a plus.

Compensation & Benefits

  • Salary not disclosed. Benefits and specific perks are not listed in the posting, but Ferrero indicates there are benefits described on their site.

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