About this role
Online Brand Manager
Alfred & Victoria Associates is one of Nigeria’s leading ICT solution based company. Our company offers a wide range of services which are in high demand of today’s emerging market.
Online Brand Manager
- Job Type Full Time
- Qualification
- Experience
- Location Lagos
- Job Field Marketing and Communication
Reports to: TEM (Head, Training and Emerging Markets)
Direct Reports: Online Team (Digital marketers, Graphics designers, Videographers, etc.)
Purpose of the Role
- The Online Brand Manager leads Company’s online marketing and digital commerce initiatives, integrating digital engagement with sales growth.
- This role combines creativity and commercial insight to manage brand presence, content, and customer engagement across digital platforms.
Key Responsibilities
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Develop and execute digital marketing strategies across all online channels.
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Manage company’s social media presence, ensuring consistent content and engagement.
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Drive e-commerce and digital sales initiatives in collaboration with Sales Operations.
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Oversee online campaigns and digital advertising budgets.
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Supervise creative design, content creation, and brand presentation through the Graphic Artist.
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Measure digital performance metrics and report ROI.
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Key Performance Indicators (KPIs)
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Growth in digital sales and engagement metrics
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ROI of digital campaigns
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Brand consistency and visibility online
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Quality and timeliness of digital content delivery
Key Competencies:
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Digital marketing
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Content strategy
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Brand management
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Data analytics
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Creativity
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Communication.
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