About this role
Job title: Omnichannel Marketer, Dental Solutions, China
About the Role Solventum Dental Solutions China is hiring an omnichannel marketer to help elevate the China marketing leader's strategy, focusing on customer experience improvements across online and offline channels to drive future growth.
What You'll Do
- Owns China omnichannel marketing strategy and assets execution to enhance customer experience
- Manages end-to-end online and offline omnichannel programs and always-on activity, including digital platforms needs and content creation
- Drives customer-centric thinking as an advocate for end-users across prioritized touchpoints to deliver a differentiated experience with the Solventum brand
- Prioritizes, develops and executes omnichannel campaign design, digital enhancements and integrated marketing campaigns in sync with the portfolio marketing team
- Develops, cultivates and expands omnichannel marketing mindset and capabilities within the local business
- Creates cross-functional marketing/go-to-market and campaign programs to improve customer experience
- Conducts external analysis tied to portfolio and commercial strategy for omnichannel touchpoints; builds capabilities and vendor pool to enable growth
- Identifies, prioritizes and tracks omnichannel success metrics and recaps performance against goals
- Co-sets China digital marketing priorities for commercial execution and market shaping based on local portfolio strategy
- Co-creates priorities for digital strategy and program support based on yearly marketing plan and business input/needs
- Defines actions with portfolio marketers to ensure digital programs drive growth and support rebranding
- Collaborates with GCA MarTech COE and global digital marketing to leverage platforms, tools and best practices
- Collaborates with marketers and a sales leader to continually improve the customer digital experience
- Marketing updates: monthly portfolio tracking mechanism and reporting to the China marketing leader
What We're Looking For
- Proven digital marketing experience within the local China commercial organization, with ability to work with product managers and portfolio teams to drive activation and promotional marketing
- Demonstrated ability to manage multiple project streams and cross-functional workstreams
- Ability to navigate and select vendors to address customer experience pain points and improve digital experience
- Strong communication skills to collaborate with sales, internal channel teams, channel partners and customers; able to drive strategic negotiations with sales and partners
- Ability to interpret global portfolio strategy and localize into China-adapted tactics
- Project management experience for time management and prioritization is a plus
- Proficiency in applying AI technologies in marketing scenarios to enhance omnichannel experience and ROI
- Location: Shanghai, China (hybrid role)
Nice to Have
- Experience collaborating with global MarTech and digital marketing teams and leveraging best practices across platforms
Compensation & Benefits
- Salary and benefits are not disclosed in the posting.