About this role
Job Summary
The Offline Marketing Specialist manages CIG Motors' offline and traditional marketing initiatives, including print, outdoor, radio/TV, dealership branding, and promotional materials, to build brand visibility beyond digital channels.
Key Responsibilities
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Offline
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Campaign Planning & Execution
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Plan and
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execute offline marketing campaigns, including print, radio,
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outdoor/billboard, and in-dealership marketing.
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Coordinate
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the timely rollout of offline campaigns in line with overall marketing
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plans.
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Vendor
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& Media Management
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Liaise
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with media houses, printers, and outdoor advertising vendors.
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Negotiate
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rates and placements to ensure cost-effective offline media spend.
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Dealership
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Branding & Collateral
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Ensure
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showroom and dealership branding, signage, and point-of-sale materials are
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up to date and consistent with brand guidelines.
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Develop
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and manage the production of brochures, flyers, banners, and other
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promotional collateral.
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Budget
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& Market Monitoring
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Manage
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the offline marketing budget and vendor payments.
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Monitor
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offline market trends and competitor offline marketing activity.
Requirements
Qualifications and Experience
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Bachelor's
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degree in Marketing, Business Administration, or a related field.
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Minimum
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of 3-5 years' experience in offline/traditional marketing.
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Experience
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working with print and outdoor media vendors.Strong
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vendor negotiation skills.
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Sound
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project and budget management ability.
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High
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attention to detail on branding and collateral quality.
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Good
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understanding of the offline media landscape.
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Strong
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organizational and coordination skills.
Benefits
- Competitive
Salary
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13th Month Allowance
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Leave Allowance
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Monthly Performance Bonus
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Retirement Savings
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Paid Time Off
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Opportunity to work in a fast-paced and dynamic environment