About this role
Offline Marketing Specialist Location: Victoria Island, Lagos Job type: Full-time
Job Summary
The Offline Marketing Specialist manages CIG Motors' offline and traditional marketing initiatives, including print, outdoor, radio/TV, dealership branding, and promotional materials, to build brand visibility beyond digital channels.
Key Responsibilities
Offline Campaign Planning & Execution:
- Plan and execute offline marketing campaigns, including print, radio, outdoor/billboard, and in-dealership marketing.
- Coordinate the timely rollout of offline campaigns in line with overall marketing plans. Vendor & Media Management:
- Liaise with media houses, printers, and outdoor advertising vendors.
- Negotiate rates and placements to ensure cost-effective offline media spend. Dealership Branding & Collateral:
- Ensure showroom and dealership branding, signage, and point-of-sale materials are up to date and consistent with brand guidelines.
- Develop and manage the production of brochures, flyers, banners, and other promotional collateral. Budget & Market Monitoring:
- Manage the offline marketing budget and vendor payments.
- Monitor offline market trends and competitor offline marketing activity.
Requirements
Qualifications and Experience
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- 3-5 years' experience in offline/traditional marketing.
- Experience working with print and outdoor media vendors. Strong vendor negotiation skills.
- Sound project and budget management ability.
- High attention to detail on branding and collateral quality.
- Good understanding of the offline media landscape.
- Strong organizational and coordination skills.
Application Closing Date
Not Specified.