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Offline Customer Marketing Manager

Logitech
Shanghai, China
On-site

About this role

Job title: Offline Customer Marketing Manager

About the Role Logitech is seeking an Offline Customer Marketing Manager in Shanghai to lead offline channel customer marketing initiatives and drive regional performance through strategic promotions and partnerships.

What You'll Do

  • Develop promotional activity plans aligned with company strategy to boost offline regional market performance.
  • Support offline distributors with product promotions, distribution network development, and end-channel store collaboration plans.
  • Lead O2O new retail market development and design and implement overall plans to improve business results.
  • Provide training on products and sales skills to various cross-functional teams and MU units.

What We're Looking For

  • Bachelor's degree or higher with 2+ years of marketing planning experience; experience with cross-regional chain stores is a plus.
  • Strong planning and strategic understanding, logical thinking, creativity, and ability to spot opportunities for offline momentum.
  • Rich user insights with ability to think from multiple angles; strong copywriting and execution skills.
  • Excellent cross‑department communication and basic project management experience.
  • Positive, proactive, self-driven problem solver.

Nice to Have

  • Brand offline channel event planning experience.

Compensation & Benefits

  • Comprehensive and competitive benefits packages and a flexible work environment that supports you and your loved ones; hybrid work model with some remote options depending on location.
  • Logitech values collaboration, inclusivity, and wellbeing; details vary by location.

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