About this role

Seeking a Commercial Strategist (3–5+ years' experience) in agribusiness modelling to scale tree products and drive revenue for smallholder farmers across all markets.

Revenue Strategy:

Design, iterate, and own the long-term Trees Revenue Strategy, establishing viable monetisation pathways for tree-based products and services.
Develop frameworks to define paid program offerings, pricing structures, delivery mechanisms, and unit economics across diverse farmer segments.
Build robust financial models to evaluate business viability, margin profiles, and return on investment for both OAF and participating smallholder farmers.
Explore and pilot alternative revenue streams, such as carbon finance integration, high-value timber/non-timber product monetisation, and fruit aggregation.

Farmer Integration:

Design and execute a cross-selling and conversion strategy targeting a minimum 30% adoption rate of secondary OAF products (credit, cash products, extension, and market aggregation) among Trees program farmers.
Collaborate with FOPs, Product Innovations, and Market Access units on viable pathways to bundle tree offerings with core agricultural inputs and financial products.
Map farmer journeys and conversion funnels to identify touchpoints, drop-off risks, and incentive structures that drive cross-unit product adoption.
Market Aggregation & Value Chain Linking
Partner with Market Access and commercial teams to design sustainable off-take, aggregation, and market linkages for tree fruits and timber.
Analyse regional value chains to identify market demand, quality specifications, and pricing dynamics that maximise farmer margins.
Test scalable delivery and aggregation models that reduce transaction costs for rural logistics and buyer connection.

Pilot Execution & Strategic Frameworks:

Lead high-priority commercial pilots from concept to validation, defining KPIs, testing hypotheses, and measuring revenue outcomes in field settings.
Translate pilot learnings into scalable standard operating frameworks, playbooks, and strategic recommendations for program leadership.
Conduct willingness-to-pay assessments, pricing sensitivity studies, and market research to inform product positioning.

Stakeholder Alignment & Cross-Functional Collaboration:

Present strategic business cases, conversion data, and revenue projections to executive leadership and department leads to secure cross-functional buy-in.

Career Growth and Development:

We have a strong culture of constant learning, and we invest in developing our people.
You’ll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance.
We hold career reviews every six months, and set aside time to discuss your aspirations and career goals.
You’ll have the opportunity to shape a growing organisation and build a rewarding long-term career.

5-6 years of relevant professional work experience, including leading teams or entrepreneurial experience (e.g. starting a new program, department or launching new projects).
Bachelor’s degree in Business Administration, Agricultural Economics, Finance, Development Economics, Economics, Strategic Management, or a related commercial field.
Preferred: MBA or Master’s degree in Agribusiness, Finance, International Development, or Sustainable Commerce; formal certifications in Commercial Strategy or Financial Modelling.
Experience managing projects that involve scaling up.
Experience implementing strategies based on field data and programmatic evidence.
Financial Modelling: Strong proficiency in Excel/financial tools to build unit economic models, pricing sensitivity analyses, and revenue projections.
Business Strategy & Go-To-Market Design: Proven ability to create monetisation frameworks, product bundling strategies, and go-to-market plans for rural market segments.
Market Systems & Value Chain Analysis: Understanding of agricultural market linkages, smallholder supply chains, offtake arrangements, and carbon/agroforestry monetisation models.
Pilot Design & Human-Centered Research: Ability to design field tests, execute pricing experiments, conduct customer/farmer surveys, and iterate based on quantitative/qualitative data.

5th January, 2027.

Nigeria Commercialisation Associate