New Media Manager

BlueWave New Energy Technology Nigeria Company Limited

We are recruiting to fill the position below:

• Job Title: New Media Manager
• Location: Ikeja, Lagos
• Employment Type: Full-time

Job Positioning

• Responsible for the management and customer acquisition of the entire New Media team of the company.
• Management scope includes:
• Content & Live Streaming Specialist
• Performance Marketing Specialist
• Designer

Core Objectives:

• Establish a stable "content + LIVE + paid advertising" customer acquisition system, continuously expand the customer pool, and reduce overall customer acquisition costs.

Main job responsibilities

• New Media Planning:

• Formulate:

• Facebook Business Plan

• Instagram Operation Plan

• TikTok Operational Plan

• Monthly Content Plan

• Monthly LIVE Plan

• Monthly advertising plan

• Monthly customer acquisition target

• Ensure that both organic and paid traffic grow simultaneously.

• Manage content and LIVE experts:

• Responsible for supervising:

• Short video content

• TikTok/Facebook/Instagram Content

• Monthly LIVE

• Video playback

• Share

• Fan growth

• Popular content.

• Supervisors do not need to replace content experts in daily work, but must manage and review results.

• Management Effect Operation Expert:

• Responsible for:

• Advertising budget approval

• CPL goal setting

• Advertising data review

• Advertising creatives test

• Advertising budget adjustment

• Lead quantity management

• Lead quality management.

• Ensure that advertising expenses can generate enough effective customers after investment.

• Management Designer:

• Responsible for:

• Advertising creatives

• Social media images

• Video visual

• Event promotion

• Product promotion

• Brand visual unity.

• Ensure that the content team and advertising team can obtain the creatives they need in a timely manner.

Establish a closed-loop customer acquisition:

• Complete process:
• Content / Live / Advertising
• Traffic
• Qualified Lead
• CRM
• B2C Call Center / B2B Sales
• Customer Follow-up
• Sales
• Lead Quality Feedback.
• Media Optimization
• The supervisor must drive the entire process to form a closed loop.

Job Requirements

• Familiar with Facebook, Instagram, and TikTok platform operations.

• Familiar with social media content operation and account growth.

• Familiar with the basic logic of Meta Ads/TikTok Ads.

• Understand advertising metrics such as CPL, CTR, CPC, Conversion Rate, etc.

• Experience in managing a New Media team is preferred.

• Lead Generation experience is preferred.

• Able to make content, advertising, and budget decisions based on data.

• Able to coordinate content, LIVE, design, and advertising teams.

• Possess strong data analysis and execution management skills.

• Results-oriented, rather than simply focusing on the number of releases.

• KPI Assessment

The New Media supervisor only assesses four core results:

• KPI Metrics

• Weight

• Target

• Calculation Method

• KPI Metrics

• Weight

• Target

• Calculation Method

• Total New Active Leads

• 35%

• Monthly goals

• Actual Qualified Leads ÷ Target

• Paid Media CPL

• 30%

• ≤ ₦500

• Target CPL ÷ Actual CPL

• Content and LIVE team KPI achievement rate

• 20%

• ≥90%

• Actual team KPIs ÷ goals

• Team execution and data closed-loop

• 15%

• ≥95%

• Plan completion, CRM, data reporting, and review

• KPI 1: Total Effective Leads - 35%

Including:

• Paid Leads + Organic Leads + Live Streaming Leads
• But it must be deduplicated.

Effective customers must be able to:

• Contact
• Have genuine interest in purchasing.
• There is a demand for products.
• Enter CRM correctly.

One of the core tasks of a supervisor is:

• Continuously expand the company's effective customer pool.

• KPI 2: Paid Media Effective CPL - 30%

Formula:

• Paid Advertising Spend ÷ Qualified Paid Leads

Goal:

• ≤ ₦500

• Although the supervisor does not personally operate advertisements every day, they must be responsible for the advertising results of the performance operation experts.

• KPI 3: Content and LIVE team achievement rate - 20%

Mainly view:

• Content and LIVE Expert KPIs
• Video content effect
• Fan growth
• LIVE KPI
• Popular content
• Natural traffic growth.

For example:

• Content and LIVE Expert Monthly KPI Actual Completion Rate = 92%.

• Then: Supervisor score = 92% × 20 points = 18.4 points

• KPI 4: Team Execution and Data Closure Loop - 15%

Must complete:

• Monthly Content Plan
• Monthly Advertising Plan
• Monthly Live Streaming Plan
• Weekly ad data review
• Lead to CRM in a timely manner
• Lead source can be traced
• Monthly News Media Report
• Reuse sales feedback for advertising and content optimization.

Target completion rate:

• ≥95%

Excess reward:

• Managers cannot receive large rewards just because one item is extremely high.
• It is recommended to only satisfy both at the same time.
• Qualified Leads ≥100%
• And: Paid CPL ≤₦500:
• Only then can the excess reward be activated.

Lead excess:

• For every monthly Lead goal exceeded:
• 10% → + 3 points
• Highest recommendation: + 15 points
• CPL is particularly excellent
• CPL ≤₦400：+ 5 points
• CPL ≤₦350：+ 8 points
• CPL ≤₦300：+ 10 points
• Lead and CPL rewards can be accumulated.

Fail/PIP rules:

• The following situations belong