New Business Marketing Manager

Job title: New Business Marketing Manager

About the Role

At Atlassian, you’ll own the Greenfield (New Business) marketing strategy and pipeline for AI-powered products across AMER. You’ll translate global narratives into local proof points, customer stories, and campaigns that accelerate opportunities for the sales team. You’ll partner across sales, PMM, demand gen, events, and partner marketing to own the end-to-end motion.

What You'll Do

• Own the Greenfield pipeline target and be directly accountable for generating and accelerating pipeline for the sales team.

• Diagnose performance gaps and recommend changes to improve Greenfield results.

• Bring Atlassian's AI and platform transformation story to life in-market with localized proof points and campaigns.

• Build and execute the Greenfield marketing strategy in close partnership with sales leadership.

• Leverage AI tools to inform strategy, personalize at scale, and accelerate performance.

• Collaborate with Greenfield Sales to create 1:1 and 1:Few omni-channel ABM campaigns that generate new pipeline.

• Plan and run in-person and virtual events aligned to pipeline gaps.

• Influence priorities across central teams based on Greenfield needs.

• Partner with Greenfield sales leaders to align on target accounts and go-to-market motions.

• Work with partner marketing and channel partners to drive co-marketing initiatives.

• Manage Greenfield activity calendar and ensure motions ladder to the pipeline plan.

• Measure, analyze, and report Greenfield performance to marketing and sales leadership.

• What We're Looking For

• 7+ years of B2B marketing experience, with 3+ years of Account-Based Marketing in a high-growth environment.

• Proven experience owning, executing, and measuring 1:1 and 1:Few ABM motions across channels.

• Experience generating pipeline for a sales organization — built programs to hit it, and can speak to how your work created revenue opportunities.

• Strong AI fluency — actively use AI tools in your marketing workflow and articulate how AI changes the marketing playbook.

• Genuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narratives.

• Strong strategic thinking: diagnose a performance gap, form a hypothesis, and recommend a course of action.

• Track record of influencing cross-functional teams — not just coordinating with them; self-starting.

• Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages.

• Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on them.

• Experience with marketing automation and CRM.

• Nice to Have

• Experience marketing platform or enterprise transformation products to C-suite buyers.

• Familiarity with both product-led growth and sales-led enterprise go-to-market motions — and how they complement each other.

• Familiarity with Atlassian's product suite and the system of work value proposition.

• Background in a high-growth B2B SaaS company navigating a major product or positioning shift.

• Compensation & Benefits

• Base pay within the range is higher than the typical market range; exact numbers are not disclosed. Atlassian designs equitable, explainable, and competitive compensation programs.