National Sales Manager (FMCG)

Elevare Human Solutions Limited - National Sales Manager (FMCG)

Location: Lagos, with extensive national travel across Nigeria.

Employment Type: Full-time

Level: Senior Management (12 years minimum)

Reports to: Commercial Director or designated executive

Industry: Fast Moving Consumer Goods (FMCG), Food and Consumer Products

Summary

• We are seeking an experienced National Sales Manager to lead its national sales strategy and execution across food and consumer product categories.
• The successful candidate will build distribution networks, lead sales teams, expand market coverage and deliver sustainable revenue growth while protecting profitability and cash flow.

Key Responsibilities

• Develop national sales strategies, budgets and measurable targets for regions, territories, channels and sales teams.

• Build and manage distributor, sub-distributor, wholesaler and key customer networks.

• Develop effective routes to market and expand distribution across priority Nigerian markets.

• Recruit, lead, coach and manage a high-performing national sales team.

• Drive revenue and sales volume growth while maintaining pricing discipline and healthy margins.

• Manage key accounts, negotiate commercial terms and strengthen customer relationships.

• Coordinate sales forecasts and inventory requirements with Supply Chain and Operations.

• Work with Finance to monitor customer credit, overdue payments and collections.

• Monitor competitor activities, market trends, outlet coverage and sales performance.

• Establish effective sales reporting systems and provide regular performance updates.

• Collaborate with Marketing, Product Development, Finance and other teams to support product launches and commercial growth.

• Requirements and Qualifications

• Bachelor's Degree or HND in Marketing, Business Administration, Economics, Finance or a related discipline.

• At least 12 years of progressive FMCG sales experience, including a minimum of five years leading substantial regional, multi-region or national sales operations.

• Experience managing distributor networks, general trade, wholesalers, modern trade or key accounts.

• Proven success in revenue growth, distribution expansion and achieving commercial targets.

• Experience launching products or expanding into new markets is strongly preferred.

• Knowledge of pricing, margins, credit management, collections and sales force productivity.

• Strong understanding of Nigerian regional markets and distribution channels.

• Excellent leadership, negotiation, analytical and problem-solving skills.

• High integrity, sound commercial judgement and the ability to build effective teams and systems.

• Remuneration and Benefits

• Salary: N2,500,000 monthly.

• A competitive compensation package based on experience and market benchmarks.

• Performance-based incentives may be included, subject to agreed commercial targets.

• Benefits and allowances will be communicated during the formal offer process.

Application Closing Date

12th Novem,ber, 2026.