National Sales Manager

Job Summary

• The National Sales Manager will provide strategic and operational leadership for the organization's sales function, driving revenue growth, market penetration, and distribution excellence across all channels and regions.
• The successful candidate will be responsible for developing and executing sales strategies, building and managing high-performing distributor and customer networks, and ensuring the achievement of volume, value, profitability, and market share objectives.
• This role requires a commercially driven and results-oriented leader with a proven ability to build scalable sales operations, strengthen route-to-market effectiveness, and deliver sustainable business growth in a competitive FMCG environment.
• Working closely with senior leadership, the National Sales Manager will lead the development of sales capabilities, systems, and processes that support operational excellence, customer satisfaction, and long-term market expansion.

Key Responsibilities

• Develop and execute the approved national sales plan across Seasonings, Snacks and Breakfast
• Build the company’s route-to-market model across general trade, wholesalers, distributors, open markets, modern trade, key accounts, institutional channels and relevant e-commerce channels.
• Convert company revenue ambitions into practical territory, channel, customer, distributor and salesperson targets with clear accountability.
• Build a scalable sales organisation with the capability to execute both immediate product launches and future geographic and category expansion.
• Drive profitable growth by balancing volume, pricing, gross margin, trade investment, distribution costs, customer credit and collections.
• Establish disciplined sales forecasting, pipeline management, reporting, field controls and commercial decision-making using reliable data.
• Work closely with Marketing, Innovation & R&D, Supply Chain, Operations and Finance to ensure demand generation is converted into availability, sell-in, sell-out and cash.

Requirements

Education:

• Bachelor’s Degree / HND in Marketing, Business Administration, Economics, Finance or a related discipline; MBA or relevant postgraduate qualification is advantageous.

Experience:

• Minimum 12 years of progressive FMCG sales experience, including at least 5 years leading substantial regional, multi-region or national sales operations.
• Preference for seasonings and packaged-food sales experience in Nigeria, particularly general trade and open markets. Candidates from other FMCG categories must demonstrate transferable distribution and launch experience.
• Demonstrable experience building or managing distributor networks, general trade, wholesalers and modern/key accounts.
• Evidence of delivering material revenue and distribution growth and managing commercial targets with strong accountability for results.
• Experience launching new products, entering new regions or building distribution for brands that were not yet market leaders is strongly preferred.
• Demonstrated exposure to pricing, margin, credit, collections, trade spend and sales-force productivity.
• Strong understanding of Nigeria’s diverse regional markets, trade structures, customer economics and route-to-market realities.

Required Skills :

• The ideal candidate should demonstrate a strong track record of sales leadership and possess the commercial, strategic, and operational capabilities required to drive sustainable growth in a competitive FMCG environment. Key areas of competence include:
• Sales strategy development, planning, and execution.
• Revenue growth, market expansion, and target achievement.
• Route-to-market development, distribution management, and territory expansion.
• Distributor, wholesaler, and key account relationship management.
• Sales force leadership, coaching, and performance management.
• Pricing, margin optimization, and commercial decision-making.
• Sales forecasting, demand planning, and business performance management.
• Trade execution, customer development, and market intelligence.
• Strong analytical, negotiation, communication, and stakeholder management skills.
• A results-driven mindset, coupled with integrity, professionalism, and adaptability in fast-paced business environments.

Compensation & Benefits

The organization offers a highly competitive remuneration package designed to attract, motivate, and retain exceptional leadership talent. The package includes:

• Competitive base salary benchmarked against comparable national sales leadership roles in Nigerian FMCG.
• Performance-based annual incentive linked to revenue, margin, distribution, collections and control measures.
• Any longer-term incentive participation is subject to company approval and specific offer terms.
• Benefits and allowances will be confirmed in the approved offer, including statutory pension arrangements and any approved vehicle, health or insurance benefits.

Application Closing Date

9th December, 2026.