About this role
Responsibilities
- Areas that play to your strengths
All the responsibilities we'll trust you with:
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Act as an active ambassador for Red Bull, demonstrating a hands-on, entrepreneurial approach and ensuring all activities reflect the brand’s premium values.
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Build strong relationships with internal teams, customers, consumers and relevant industry stakeholders.
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Own the annual On Premise Marketing business plan and budget, aligning local initiatives with global guidelines and Egypt market priorities.
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Develop marketing tools, POS solutions and activation toolkits that enable effective execution and consistent brand standards across the market.
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Monitor execution quality, assess initiative effectiveness and use insights to continuously improve performance.
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Build and maintain a strong network with venue owners, decision-makers, bar staff, influencers, event organizers and other industry partners.
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Develop performance-driving concepts that strengthen Red Bull’s share of mind within the industry and support increased consumption and sales-out.
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Lead the development and coordination of tailored installations and industry initiatives, working closely with field teams and Key Account Managers.
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Develop impactful consumer initiatives that attract consumers, build consumption habits and elevate the Red Bull brand in the On Premise environment.
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Adapt and integrate national brand campaigns into On Premise occasions, venues and activations.
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Lead the planning and delivery of relevant consumer-facing events and experiences, ensuring strong execution and evaluation.
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Partner with On Premise Key Account Managers to identify priority customers and opportunities to grow Red Bull’s brand and business.
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Contribute to the development and execution of annual joint business plans, integrating relevant consumer, industry and trade marketing initiatives.
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Train, coach and develop On Premise field teams on marketing concepts, tools and execution standards.
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Work cross-functionally with Regional On Premise Managers, Musketeers, Key Account Managers, Brand Marketing, Sales and external partners to deliver aligned initiatives.
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Manage agencies and suppliers to ensure quality, timelines and deliverables meet agreed objectives.
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At least 5 years of relevant marketing experience; On Premise, FMCG, beverage or hospitality experience is an advantage.
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Proven experience managing a team, including setting priorities, coaching and developing team members, and driving accountability for performance.
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Experience managing budgets, agencies, suppliers and multiple projects from planning through execution.
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Entrepreneurial mindset with strong strategic thinking, creativity and commercial acumen.
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Strong planning, prioritization, organizational and analytical skills, including the ability to use consumer, customer and sales data.
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Excellent communication, negotiation, stakeholder management and presentation skills.
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Self-motivated and comfortable in a high-energy, field-based environment, with flexibility to work evenings, nights and weekends when required.
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Proficiency in MS Office and relevant digital tools; strong English communication skills.
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Travel 10-20%
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Got what it takes?
In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
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Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the can
What drives us
Chasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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