National GT Sales Manager – Vietnam

National GT Sales Manager – Vietnam

Description

• Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways. Our culture encourages a roll up your sleeves and get the job done mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

JOB SUMMARY

The National GT Sales Manager – Vietnam is responsible for growing BIC's business within the GT channel across Vietnam. The role owns the sales plan (develop and implement to achieve sales target (including wholesales, retails and B2B channel). Working closely with distributors as logistics and execution partners, the role drives sales growth, distribution expansion, market share gains and profitable customer development while ensuring excellent in-market execution.

RESPONSIBILITIES

• Business Growth

• Deliver sales, profitability and market share objectives. Plan & execute promotional & incentive plans and maximize return on investments. Identify growth opportunities & issues through category, pricing and customer analysis. Develop new channel (B2B) to grow business.

• Distributor & Execution Management

• Develop and manage relationship with distributor and their sub-distributors & key customers. Align distributor with customer plans and priorities. Ensure execution excellence, product availability and visibility compliance. Monitor customer performance and drive corrective actions when required.

• Route To Market

• review an optimization

• Sales force training & coaching

• Track & review sales force’s efficiency and have action plan for improvement. Coach, train, and supervise sales staff to ensure compliance with company standards and achievement of sales objectives.

• Planning & Collaboration

• Provide accurate forecasts and business updates. Work closely with Marketing, Supply Chain, Finance and Customer Service teams.

• Key Performance Indicators / Key Figures

• Business Performance

• Net Sales Growth vs Budget

• Sell-Out Growth

• Market Share Growth

• Customer Development

• JBP Achievement

• Distribution Growth (Numerical & Weighted)

• New channel growth (B2B)

• Execution Excellence

• Fundamental KPIs achievement

• New Product Launch Success

• Sales team’s efficiency improvement

• Visibility compliance

• Financial Performance

• Trade Investment ROI

• Forecast Accuracy

Previous / Professional Experience:

• Required

• Minimum 7 years of FMCG sales – GT Channel experience. Proven experience managing General Trade, RTM. Experience working with distributor-led business models. Demonstrated success in delivering sales growth and profitability targets.

• Desired

• Experience with B2B channel.