Modern Trade Manager

Modern Trade Manager at Grand Oak Limited (GOL)

Job Title: Modern Trade Manager Location: Lagos

Job Summary

• The Modern Trade Key Accounts Manager focuses on the development of the on-trade strategy and execution.
• The role develops and sustains strategic relationships with the company's largest and most critical on-trade accounts, ensuring that mutual business goals are achieved.
• This role involves driving sales growth and maximizing profitability through tailored solutions and effective negotiation.
• The role works closely with cross-functional teams to deliver exceptional service, align with corporate objectives, and identify opportunities for expansion and improvement in the on-trade channel, ultimately contributing to the company's market leadership and long-term success.

Responsibilities

• Oversee the affairs for the on-trade channel for the prime SBU, for the effective management and coordination of all business activities.

• Develop and implement comprehensive on-trade account strategies tailored to key clients' needs to drive sales growth and achieve business objectives

• Build and maintain strong, long-term relationships with key clients to ensure satisfaction, loyalty, and ongoing business, fostering trust and collaboration for mutual growth.

• Create detailed sales plans for national key accounts to guide sales activities and objectives, ensuring targeted growth and alignment with overall sales strategies and company goals.

• Achieve sales targets and revenue growth objectives by identifying opportunities for upselling and cross-selling within key accounts, maximizing the company's profitability and market share.

• Work closely with internal teams, including marketing, product development, and supply chain, to deliver integrated solutions that meet key clients' needs, ensuring seamless execution and enhancing client satisfaction.

• Track and analyse key account performance metrics, providing regular reports and insights to senior management for informed decision-making, enabling the company to adapt strategies and improve outcomes.

• Monitor market trends and competitor activities to identify opportunities and threats, adapting account strategies accordingly to maintain a competitive edge and capitalize on market shifts.

• Manage the budget for key account activities, ensuring efficient allocation of resources and maximizing return on investment, supporting the company's financial health and strategic initiatives.

• Contribute to the overall strategic planning process by providing insights and recommendations based on key account performance and market dynamics, helping to shape the company's long-term direction and success.

• Enhance brand awareness and visibility within key accounts by implementing targeted marketing initiatives and promotional activities, ensuring that the company's brand stands out in the market and resonates with consumers.

• Key Performance Indicators

• Sales volume

• Sales value

• Customers’ satisfaction

• Outlets’ retention rate

• Consumers’ engagement

• Visibility in outlets

• Budget management

• ROI

• Brand awareness

Requirements

• Minimum requirement: First Degree/ HND/MBA in a relevant discipline
• Minimum requirement: 3 years of cognate work experience
• Working in the beverage industry is an advantage.

Application Closing Date

27th October, 2026.